New York Times adds 230,000 digital subscribers, Q2 rev up 15.1% YoY.

• The New York Times added 230,000 new digital-only subscribers in Q2 2025. • Total digital-only subscribers reached 11.88 million. • Digital-only average revenue per user (ARPU) increased 3.2% YoY to $9.64. • Digital subscription revenues grew 15.1% YoY. • Digital advertising revenues rose 18.7% YoY.

The New York Times (NYSE:NYT) is set to release its Q2 2025 earnings results on Wednesday, August 6th, before market open. Analysts are expecting the company to report earnings per share (EPS) of $0.51, representing a 13.3% year-over-year (YoY) increase, and revenue of $669.66 million, a 7.1% YoY increase [1].

Over the past two years, The New York Times has consistently beaten EPS estimates 100% of the time and revenue estimates 50% of the time. In the last three months, EPS estimates have seen four upward revisions and one downward revision, while revenue estimates have seen two upward revisions and one downward revision [1].

Looking at the company's performance, The New York Times met analysts' revenue expectations in the previous quarter, reporting revenues of $635.9 million, a 7.1% YoY increase. The company also reported a strong beat of analysts' EPS estimates and a decent beat of adjusted operating income estimates [2]. Additionally, the company reported 11.66 million subscribers, up 10.5% YoY.

One of the key highlights for Q2 2025 is the significant growth in digital-only subscribers. The New York Times added 230,000 new digital-only subscribers, bringing the total to 11.88 million. This growth is accompanied by a 3.2% YoY increase in the digital-only average revenue per user (ARPU) to $9.64. Digital subscription revenues grew by 15.1% YoY, and digital advertising revenues rose by 18.7% YoY [1].

The company's peers in the consumer discretionary segment have also reported their Q2 results. Scholastic delivered year-on-year revenue growth of 7%, beating analysts' expectations by 2.8%, while Hasbro reported a revenue decline of 1.5%, topping estimates by 11.2%. Investors in the consumer discretionary segment have shown positive sentiment, with share prices up 2.5% on average over the last month. The New York Times, however, is down 4.9% during the same period and is heading into earnings with an average analyst price target of $58.38 [2].

References:
[1] https://seekingalpha.com/news/4478737-new-york-times-q2-2025-earnings-preview
[2] https://finance.yahoo.com/news/york-times-earnings-look-nyt-030216605.html