Yeahka's Local Life Open Platform: A Growth Story of 894% YoY GMV

Yeahka's Local Life Open Platform has achieved an impressive 894% year-over-year (YoY) growth in gross merchandise value (GMV) for the first half of 2021. This remarkable performance can be attributed to several key factors that have driven the platform's success.



Firstly, the platform has seen a significant expansion in its merchant base, with over 10,000 merchants served by the end of 2021. This expansion has been driven by Yeahka's strategic positioning of serving small and medium-sized offline merchants, as well as its independent and scalable ecosystem. The growth in the number of active merchants has directly contributed to the platform's GMV growth.

Secondly, the platform has experienced a substantial increase in its consumer base, with over 1.42 million paying consumers by the end of 2021. This growth in consumer base has been fueled by Yeahka's innovative product offerings and its ability to tap into new markets. The increase in the number of paying consumers has directly contributed to the platform's GMV growth.



Thirdly, Yeahka's investment of RMB100 million for a 60% equity stake in Dingding Cultural Tourism (Chengdu) Co., Ltd. has expanded the scope of its in-store e-commerce business. This strategic move has allowed Yeahka to tap into new markets and further boost its GMV. The investment has also helped Yeahka strengthen its capabilities in local lifestyle services and tap into the local lifestyle market.

Lastly, Yeahka's product innovation, such as the launch of the metaverse game "Yverse," has prompted offline merchants' increasing willingness to pay. This innovation has contributed to the growth in GMV for the platform. The launch of "Yverse" has also helped Yeahka tap into new revenue streams and enhance its merchant solutions services.

In conclusion, Yeahka's Local Life Open Platform has achieved an impressive 894% YoY GMV growth due to its expansion of the merchant base and consumer base, investment in Dingding Cultural Tourism, and product innovation. The platform's success can be attributed to its strategic positioning, independent and scalable ecosystem, and ability to tap into new markets. As Yeahka continues to expand its overseas presence and explore new opportunities, it is well-positioned to maintain its growth trajectory and solidify its industry-leading position.