XRP News Today: SEC's XRP ETF Greenlight Spur Institutional Rush, Altcoin's Liquidity Boost

The U.S. cryptocurrency market is experiencing a seismic shift as multiple spot XRP exchange-traded funds (ETFs) prepare for launch, signaling a potential inflection point for the altcoin. Bitwise Asset Management and 21Shares announced this week that their XRP ETFs have received regulatory approval from the Securities and Exchange Commission (SEC), joining a growing list of similar products. The Bitwise XRP ETF, set to trade on the NYSE with a 0.34% fee, and 21Shares' TOXR ticker on Cboe BZX, are now part of a broader ecosystem of eight U.S.-listed XRP ETFs according to CoinEdition. This expansion comes as the SEC expedites crypto ETF approvals following the federal government's reopening, accelerating institutional access to XRP.

The regulatory greenlight has already begun reshaping XRP's market dynamics. With a fully diluted valuation of $213 billion, XRP's 24-hour trading volume surged 26% to $6.12 billion, driven by renewed investor confidence. The ETFs provide a regulated on-ramp for traditional investors, enabling exposure to XRP without direct token ownership. This structure is expected to attract institutional capital, which could stabilize price volatility and enhance liquidity - a critical factor for small and medium enterprises (SMEs) in Europe seeking to leverage XRP for cost-effective cross-border transactions according to OneSafe.

However, XRP's price remains under pressure amid a tightening descending trendline. At $2.15, the token is constrained by key moving averages and has failed to reclaim levels above $2.30, despite ETF-related inflows. Technical analysts note that a sustained break above $2.40 could trigger a parabolic rally, echoing patterns from the 2017 bull cycle. Conversely, a drop below $2.00 could push XRP into a liquidity-seeking phase toward $1.90 according to Investing.com analysis.

The ETF momentum follows a year of divergence between XRP and Bitcoin. While XRP surged 89% in the past 12 months, Bitcoin posted a modest 3.6% gain, fueled by XRP's legal clarity post-SEC settlement and the launch of products like Ripple's RLUSD stablecoin. Ripple CEO Brad Garlinghouse has further stoked speculation by projecting XRP could capture 14% of SWIFT's $150 trillion cross-border payment market by 2030, potentially driving the token to triple-digit valuations if liquidity demands grow.

Meanwhile, November 2025 token unlocks pose a near-term volatility risk. Hyperliquid, Plasma, and Jupiter will release $327 million, $17.5 million, and $12.8 million in new tokens, respectively, which could temporarily pressure XRP's price as market participants adjust to increased supply according to BeInCrypto.

The XRP ETF wave underscores a broader shift in institutional adoption of digital assets. With Grayscale and Franklin Templeton also preparing to launch XRP ETFs, the market is witnessing a convergence of regulatory acceptance and product innovation. Yet, challenges remain, including concerns over market manipulation by large XRP holders and regulatory scrutiny in Asia and Europe.

As the ecosystem evolves, XRP's journey reflects the growing legitimacy of crypto in traditional finance. Whether it achieves Garlinghouse's ambitious SWIFT capture or navigates short-term volatility, the ETF-driven liquidity boost has already redefined its trajectory.