XRP News Today: Investors Bet on DeSoc’s Identity Vision as XRP Loses Luster

Investors are increasingly shifting their focus away from well-established cryptocurrencies like XRP, Cardano, and Dogecoin toward newer, high-utility projects in the decentralized social (DeSoc) space. At the end of August 2025, DeSoc has emerged as a top contender for crypto investors, having raised over $10 million in its ongoing presale and showing signs of surpassing projects such as BlockDAG and Litechain AI in terms of real-world adoption and tangible product development. DeSoc, which is positioned as a decentralized social layer and identity protocol, allows users to maintain a unified digital identity across multiple platforms, including Web2 and Web3, and rewards content creators through on-chain incentives tied to the $SOCS token [3].

The rise of DeSoc has coincided with a relative decline in XRP's price and investor interest, despite Ripple's ongoing expansion in cross-border finance and the XRP Ledger (XRPL) remaining a prominent player in global payments. XRP recently traded below $3, marking a 9.92% drop from its previous levels, even though the token's 24-hour trading volume surged by 146.97% to over $17.19 billion [3]. Analysts have attributed this shift partly to profit-taking following XRP's recent price rally and a broader market rotation toward projects offering more novel use cases. The DeSoc project is capturing attention by addressing a fundamental issue in the crypto and social media space: the need for a verifiable, decentralized identity layer that enables trust and ownership in a post-X (Twitter) world [3].

One of DeSoc’s key differentiators is its practical utility and early traction. With more than 1.3 billion $SOCS tokens sold and over 50,000 wallets registered, the project has demonstrated significant community engagement. Unlike speculative projects, DeSoc is already functioning as a live platform where users can create, share, and monetize content. The $SOCS token not only facilitates governance and staking but also supports developer tools and advertising platforms, making it a versatile utility token for both users and creators [3]. Furthermore, DeSoc’s cross-chain capabilities and focus on real-world adoption distinguish it from many altcoins that remain theoretical or reliant on hype-driven marketing strategies.

By contrast, other projects like BlockDAG and Litechain AI, while generating buzz, have yet to deliver on their promises with working products or tangible use cases. BlockDAG, for example, has not launched a functioning platform or demonstrated any proof of concept despite strong presale figures, while Litechain AI remains in the planning phase without delivering on its AI-integrated blockchain vision [3]. This gap between DeSoc’s operational reality and the aspirational goals of competing projects is drawing attention from investors who are increasingly prioritizing platforms with clear, actionable utility and real user growth.

The broader market trend reflects a shift in investor sentiment toward projects that offer more than speculative upside, especially in a market environment where volatility and regulatory uncertainty remain persistent. DeSoc’s ability to unify social identity, enable cross-chain interactions, and create a decentralized trust infrastructure is resonating with both retail and institutional investors, particularly those who missed earlier opportunities in the DeFi or Solana ecosystems [3]. As the presale continues to gain traction, early investors are locking in positions before potential price surges driven by increased adoption and upcoming developments.

Source: [1] Ripple (XRP) News Today August 28th (https://cryptopotato.com/ripple-xrp-news-today-august-28th/) [2] Google's blockchain team is building an XRP killer (https://protos.com/googles-blockchain-team-is-building-an-xrp-killer/) [3] Best Crypto To Buy Now At The End Of August (https://coindoo.com/best-crypto-to-buy-now-at-the-end-of-august-investors-back-desoc-over-cardano-and-xrp/)