XRP News Today: Institutional Adoption Accelerates as XRP ETFs Flood Regulated Markets

Bitwise Asset Management is set to launch its XRP ETF tomorrow, marking a pivotal moment in the expansion of regulated cryptocurrency investment products. The fund, which has secured a listing on the Bloomberg terminal under the elite ticker XRP, is now in its final stages of preparation, according to Bloomberg analyst James Seyffart. This move follows a coordinated rollout strategy with other major asset managers, including Grayscale and Franklin Templeton, whose XRP ETFs are also expected to debut on November 24 according to the same source.

The synchronized launch schedule underscores a rapid acceleration in institutional adoption of crypto assets. Grayscale, which has already amended its XRP Trust filings to transition into a spot ETF, confirmed its GXRP ticker and launch date. Similarly, Franklin Templeton is preparing its XRP ETF for the same timeline, aligning with the broader industry momentum. Analysts note that this coordinated approach-mirroring the earlier Bitcoin and Ethereum ETF rollouts-aims to maximize market impact and liquidity.

The XRP ETF market is experiencing an unprecedented surge, with nine products slated to launch between November 18 and November 25. Franklin Templeton's entry on November 18, with its $1.5 trillion in assets under management, is expected to draw significant institutional demand. builds on the firm's prior success with Bitcoin and Ethereum products, while European firms like 21Shares and CoinShares are set to expand the product's global reach. Grayscale and WisdomTree will close out the month with launches on November 25, further solidifying XRP's position in traditional finance.

The growing ETF ecosystem is already driving liquidity and price action for XRP. The Canary XRP ETF (XRPC), the first U.S. spot XRP ETF, recorded $58 million in first-day trading volume on November 13 and has since seen $243 million in inflows. Meanwhile, Bitwise's CEO, Hunter Horsley, has signaled optimism about the market's transition from a bear phase to a growth phase, citing regulatory clarity and institutional interest as key drivers.

Market analysts project that the combined daily trading volume of XRP ETFs could reach $150 million to $200 million by November 26, with XRP itself potentially testing its all-time high of $3.80. The asset's price has shown a bullish setup between $2.40 and $2.65, with a breakout expected as ETF inflows continue.

The November 24 launches also include Grayscale's DOGE ETF, highlighting the broader trend of traditional asset managers diversifying their crypto offerings. This strategy reflects growing confidence in digital assets as a legitimate asset class, with XRP's utility in cross-border payments and blockchain infrastructure further enhancing its appeal.