Xperi and IMAX Expand IMAX Enhanced Content Partnership with Sony Pictures Entertainment, Adding Hundreds of Titles in Europe

Xperi, IMAX, and Sony Pictures Entertainment are expanding their collaboration to bring IMAX Enhanced content with DTS:X audio to Hisense and Toshiba televisions in Europe. The move aims to make it easier for consumers to enjoy premium cinematic experiences in the comfort of their own homes. Sony Pictures plans to add hundreds of titles to its existing catalog of IMAX Enhanced films, which will be available on certain TV models in the UK and Germany.

Sony Pictures Entertainment, Xperi, and IMAX have announced an expansion of their collaboration to bring IMAX Enhanced content with DTS:X audio to Hisense and Toshiba televisions in Europe. This move aims to enhance the cinematic experience for consumers in the comfort of their own homes.

The collaboration will see Sony Pictures adding hundreds of titles to its existing catalog of IMAX Enhanced films, which will be available on certain TV models in the UK and Germany. IMAX Enhanced films are processed using IMAX Digital Media Remastering (DMR) technology to deliver a higher quality viewing experience, similar to what is seen in IMAX theaters.

The introduction of DTS:X audio will further enhance the immersive experience, providing a more realistic and engaging sound environment. DTS:X is a surround sound technology that allows for a more dynamic and immersive audio experience, with sound that can move around the listener.

This collaboration is part of a broader trend in the entertainment industry to bring premium cinematic experiences to the home. As consumers increasingly seek out high-quality content to consume at home, companies are investing in technologies that can deliver a more immersive and engaging experience.

The collaboration is expected to benefit all parties involved. Sony Pictures will see increased demand for its IMAX Enhanced films, while Hisense and Toshiba will see increased sales of their TV models that support the IMAX Enhanced content. Xperi, which provides the technology for the IMAX Enhanced content, will also see increased demand for its services.

The collaboration is expected to launch in the coming months, with the exact timing and availability of the content to be announced closer to the launch date.

References:

[1] https://en.wikipedia.org/wiki/List_of_films_released_in_IMAX