Crecimiento de las entregas de XPeng en 2025: un punto de inflexión estratégico para la expansión a nivel mundial de los EV?

In 2025, XPeng Motors (XPEV) in its domestic Chinese market, . This figure, while impressive, masks a critical divergence: while the company's international expansion accelerated, its domestic growth began to show signs of deceleration. December 2025 deliveries in China, for instance, , a stark contrast to the recorded in the first eleven months of the year. This juxtaposition raises a pivotal question for investors: Is XPeng's 2025 performance a strategic inflection point, where slowing domestic momentum is offset by accelerating global ambitions and infrastructure investments?

Domestic Growth: Saturation or Strategic Shift?

XPeng's domestic market, once a high-growth engine, is now facing structural challenges. The 126% YoY increase in annual deliveries is a testament to the company's aggressive mass-market strategy, including the launch of affordable models like the G6 and P7i according to CNBC. However, the 2% December growth-a sharp drop from the 156% YoY growth in November-suggests potential saturation in China's increasingly competitive EV sector.

According to a report by PR Newswire, XPeng's domestic deliveries in 2025 were driven by "a combination of product innovation and pricing strategies". Yet, the slowdown in December could reflect broader industry trends, such as reduced government subsidies or intensified competition from rivals like BYD and Tesla. For context, the first eleven months of 2025 saw 391,937 units delivered, , indicating that XPeng's domestic growth peaked earlier in the year. This raises concerns about whether the company can sustain its domestic momentum without over-reliance on aggressive discounting or new product launches.

International Expansion: A New Growth Engine

While domestic growth has plateaued, XPeng's international expansion is gaining traction. In 2025, in overseas markets, . This growth was fueled by strategic market entries in Europe, Southeast Asia, and South America, with the company now operating in 60 countries and regions.

The acceleration in international deliveries is not merely a function of scale but also of infrastructure. in 2025, . This infrastructure investment is critical for long-term adoption, particularly in markets where EV charging remains a barrier. As stated by the company's investor relations report, "The expansion of our charging network is a cornerstone of our global strategy, enabling customer confidence in long-distance travel".

Moreover, XPeng's international growth aligns with broader ESG trends. The company claims that its 2025 deliveries will reduce life-cycle greenhouse gas emissions . This environmental narrative could attract investors prioritizing sustainability, particularly in Europe's stringent regulatory environment.

Strategic Inflection Point or ?

The key to XPeng's future lies in whether its international expansion can offset domestic headwinds. While the 96% YoY growth in overseas deliveries is robust, it remains a fraction of the domestic market's scale. For context, , . This suggests that the company is still heavily reliant on its home market, even as it diversifies.

However, the strategic value of international expansion extends beyond immediate revenue. By establishing a presence in 60 countries, XPeng is positioning itself as a global EV brand, a critical differentiator in an industry increasingly defined by cross-border competition. The company's charging infrastructure investments further reinforce this vision, creating a flywheel effect where improved infrastructure drives adoption, which in turn justifies further investment.

Conclusion: Balancing Risks and Rewards

XPeng's 2025 performance underscores a pivotal transition. The deceleration in domestic growth-while concerning-may not be a crisis but rather a natural maturation of a high-growth market. Meanwhile, the acceleration in international deliveries and infrastructure development signals a deliberate pivot toward global leadership.

For investors, the critical question is whether XPeng can replicate its domestic success abroad. The company's ability to navigate regulatory hurdles, cultural preferences, and supply chain complexities will determine the sustainability of its international momentum. If successful, XPeng could emerge as a true global EV player, leveraging its domestic scale to fund overseas ambitions. If not, the deceleration in China may expose vulnerabilities in its business model.

In the end, XPeng's 2025 results are not merely a reflection of delivery numbers but a blueprint for its long-term strategy. The coming years will reveal whether this is a strategic inflection point-or a recalibration in the making.