Xiaomi Auto: Added 37 stores in June, reaching 335 stores across 92 cities; plans to add 18 more in July.

Xiaomi Auto: Added 37 stores in June, reaching 335 stores across 92 cities; plans to add 18 more in July.

Xiaomi Auto, the electric vehicle (EV) arm of the Chinese tech giant Xiaomi, has significantly expanded its retail footprint. In June 2025, the company added 37 new stores, bringing its total to 335 stores across 92 cities. Xiaomi Auto plans to further bolster its presence by opening an additional 18 stores in July [1].

This expansion comes on the heels of Xiaomi's successful launch of the YU7 car, which sold over 200,000 units within three minutes of its Beijing launch. The YU7, priced at $35,000, is positioned to compete with Tesla's Model Y in the Chinese market. The strong demand for the YU7 has been a significant factor driving Xiaomi's stock performance, with the company's stock rising as much as 8% in Hong Kong on the day of the launch [1].

Xiaomi's entry into the EV sector has been marked by aggressive pricing strategies and competitive offerings. The YU7, for instance, is priced slightly below the Tesla Model Y, but offers superior specifications and performance. This pricing strategy has allowed Xiaomi to gain market share from Tesla in China, a trend that has been ongoing with Xiaomi's SU7 sedan, which has outsold the Tesla Model 3 every month since December [1].

The expansion of Xiaomi Auto's retail presence is part of a broader strategy to capture a larger share of the EV market. By increasing its physical presence, Xiaomi aims to enhance customer accessibility and provide a seamless shopping experience. This expansion is also a reflection of the company's confidence in its EV offerings and the growing demand for affordable and high-performance electric vehicles in China and Europe.

Xiaomi's stock has been on a strong upward trajectory in 2025, with a 72% increase year-to-date, driven by the success of the SU7 sedan, continued dominance in the smartphone market, and the addition of home appliances to its product portfolio [1]. The expansion of Xiaomi Auto's retail network is expected to further bolster the company's financial performance and market position.

References:
[1] https://www.businessinsider.com/xiaomi-sold-over-200000-units-of-new-car-tesla-rival-2025-6