Xerox Revives Inkjet Market with IJP900 Press for Mid-Volume Production

Xerox Holdings Corporation has re-entered the inkjet market with the Xerox IJP900 Inkjet Press for mid-volume production. The press is designed for print service providers and in-plant operators looking to profit from new applications like direct mail and transactional printing. The IJP900 integrates with Xerox's production print ecosystem, including workflow automation, personalized communications, and AI-assisted workflows. The move marks Xerox's return to the rapidly expanding mid-volume inkjet sector.

Xerox Holdings Corporation (NASDAQ:XRX) has made a significant move by re-entering the mid-volume inkjet market with the introduction of the Xerox IJP900 Inkjet Press. This strategic move marks the company's return to a rapidly expanding sector and positions Xerox to capitalize on new applications such as direct mail and transactional printing.

The IJP900 is designed to cater to print service providers and in-plant operators, offering a powerful and cost-effective color press. The press integrates seamlessly with Xerox's production print ecosystem, which includes tools for workflow automation, personalized communications, and AI-assisted workflows. These tools work together to accelerate job preparation, automate repetitive tasks, and provide real-time operational insights, thereby increasing output and reducing costs.

The integration of Xerox FreeFlow for workflow automation, XMPie for personalized communications, and AI-assisted workflows with production analytics is a key feature of the IJP900. These technologies are designed to enhance operational efficiency and reduce costs for users, making the IJP900 an attractive option for businesses looking to streamline their printing operations.

Xerox's re-entry into the inkjet market comes at a time when the sector is experiencing significant growth. The move is a strategic response to market demands and positions Xerox to benefit from the expanding mid-volume inkjet sector. While the stock may be oversold, investors should consider the potential long-term benefits of this strategic move.