WWE WrestleMania 41 Sets New Records for Attendance and Revenue

TKO Group reports that WrestleMania 41 was the most successful and highest-grossing event in WWE history, with 124,693 attendees over two nights at Allegiant Stadium in Las Vegas.

WrestleMania 41, held at Allegiant Stadium in Las Vegas over April 19-20, has been declared the most successful and highest-grossing event in WWE history. The two-night extravaganza attracted 124,693 fans, setting a new benchmark for the company [1].

The event not only boasted a substantial increase in attendance but also shattered viewership records. It was the most-viewed WrestleMania of all time, with viewership up by 114% compared to last year's event [1]. This impressive feat can be attributed to the event's live streaming on Netflix in most international markets and the fact that it was held during Easter weekend [1].

Merchandise sales also saw a significant surge, with onsite sales up by 45% and e-commerce sales increasing by 86% [1]. The event featured 28 total partners, setting an all-time event record for revenue [2]. Additionally, the exclusive hospitality experience partner, On Location, saw a 75% increase in hospitality sales and packages [1].

The fan experience was enhanced by a five-day interactive fan convention, WWE World, which drew over 50,000 attendees, a 21% increase from last year's event [1]. The event's social media presence was equally impressive, generating 1.1 billion views throughout the weekend [1].

The event's highlights included Cody Rhodes losing the Undisputed WWE Championship to John Cena, Seth Rollins winning the Triple Threat Match against Roman Reigns and CM Punk, and the return of Becky Lynch [1]. The event also featured a docuseries, "WWE: Unreal," set to premiere on Netflix this summer [1].

The success of WrestleMania 41 is a testament to WWE's ability to adapt and innovate. The event's high attendance, viewership, and revenue demonstrate the enduring appeal of the brand and its flagship event [3].

References:
[1] https://variety.com/2025/tv/news/wrestlemania-41-wwe-highest-grossing-event-1236374623/
[2] https://www.businesswire.com/news/home/20250422566043/en/WrestleMania-41-in-Las-Vegas-Becomes-Most-Successful-Event-in-WWE-History
[3] https://fandomwire.com/every-record-broken-at-wrestlemania-41-attendance-viewership-sales-and-more/