WPP Stock Plunges 16.05% on Profit Forecast Cut

On July 9, 2025, WPP's stock experienced a significant drop of 16.05% in pre-market trading, reflecting a sharp decline in investor confidence.

WPP, a leading advertising group, has revised its annual profit forecast downward following a reduction in client spending during June. This move has sparked concerns about the company's ability to navigate the current economic landscape effectively.

The decision to cut spending by clients has raised questions about WPP's financial health and its capacity to maintain profitability in the face of economic uncertainties. The company's outlook adjustment has led to a plunge in its stock price, indicating a lack of investor optimism regarding its future performance.