WOWorks Expands Frutta Bowls Presence in Memphis Market

WOWorks, the parent company of health-conscious restaurant brands, has signed a four-unit development agreement to expand Frutta Bowls in the Memphis, Tennessee market. The new franchisees, Akash Chaudhari, Sanjay Chaudhari, and Brijesh Patel, have a background in hospitality, foodservice, and retail sectors, and plan to open the first Frutta Bowls outlet in either Germantown or Cordova. They are also exploring co-branding opportunities with Saladworks, another brand under the WOWorks umbrella. Frutta Bowls features a customizable menu of superfoods, including acai, pitaya, and kale.

WOWorks, the parent company of health-conscious restaurant brands, has signed a four-unit development agreement to expand Frutta Bowls in the Memphis, Tennessee market. The new franchisees, Akash Chaudhari, Sanjay Chaudhari, and Brijesh Patel, have a background in hospitality, foodservice, and retail sectors, and plan to open the first Frutta Bowls outlet in either Germantown or Cordova. They are also exploring co-branding opportunities with Saladworks, another brand under the WOWorks umbrella. Frutta Bowls features a customizable menu of superfoods, including acai, pitaya, and kale.

The expansion is part of WOWorks' strategy to expand across the Sunbelt region. The franchisees conducted thorough market research, including site visits to existing Frutta Bowls locations, interviews with third-party delivery personnel, and surveys among employees at local hospitals and businesses. Their findings have informed the decision to open the first Frutta Bowls outlet in either Germantown or Cordova, with subsequent stores planned for Memphis and northern Mississippi communities such as Olive Branch and Southaven.

Akash Chaudhari, one of the franchisees, stated that the hotel industry's slowdown during COVID-19 highlighted the need to diversify. Frutta Bowls stood out as a perfect match for the Memphis market due to its healthy and quick offerings, low overhead, and fresh and exciting concept. Kelly Roddy, CEO of WOWorks, noted that this agreement is an exciting milestone for Frutta Bowls and its rapid expansion.

Frutta Bowls is known for its specialty acai bowls and smoothies made with better-for-you ingredients. The menu includes customizable bowls, smoothies, toasts, and protein bites, packed with vitamin-rich ingredients and superfoods like acai, pitaya, kale, and an array of grains, fruits, vegetables, and nuts. These offerings aim to boost immunity levels and provide nutritious meals and snacks.

The expansion into Memphis is a significant step for Frutta Bowls, which has grown to more than 40 locations in 16 states since its founding in 2016. WOWorks, founded in 2020, aims to drive consistent growth across its brands by partnering with experienced franchisees who share its passion for excellence and nutritious dining.

References:
[1] https://www.prnewswire.com/news-releases/frutta-bowls-to-debut-in-memphis-market-with-4-unit-franchise-agreement-302520835.html
[2] https://finance.yahoo.com/news/frutta-bowls-expansion-set-memphis-092026322.html