Worldline and Castles Technology Revolutionize North American Payments with SoftPOS

In the rapidly evolving landscape of payment technology, Worldline and Castles Technology have joined forces to deliver an innovative SoftPOS payment solution in North America. This strategic partnership aims to redefine how businesses accept payments, leveraging the latest in mobile and contactless payment solutions. The collaboration combines Worldline's deep industry expertise with Castles Technology's advanced Android payment solutions, targeting Independent Software Vendors (ISVs), Independent Sales Organizations (ISOs), and Banks. The SoftPOS technology offers cost reduction benefits and enhanced merchant experience through increased mobility and faster checkout times, particularly suitable for field services, not-for-profits, and event management sectors.



The SoftPOS solution allows merchants to securely accept payments directly on a phone, tablet, or other Android mobile device, bypassing the need for additional hardware. This significantly reduces costs associated with traditional POS hardware and can enhance the merchant experience with increased mobility, faster checkout times, and easy integrations. The market for SoftPoS is projected to reach USD 1.04 billion by 2030, rising at a market growth of 20.0% CAGR during the forecast period, indicating a significant demand for such solutions. The partnership aims to drive the adoption of secure, efficient, and scalable payment options, ultimately improving how merchants collect and process payments.

The North America SoftPoS Market is expected to witness significant growth, with a CAGR of 19.3% during the forecast period (2023-2030). This growth is driven by the increasing adoption of smartphones and internet connectivity, which simplifies and expedites the retailer's setup process and eliminates the costs associated with traditional POS devices. For instance, in March 2022, Nets, a subsidiary of Nexi Group, introduced a new payment solution called "SoftPay.io" that enables Android-based mobile phones to accept contactless payments without hardware. This trend indicates a growing demand for SoftPoS solutions, which Worldline and Castles Technology can capitalize on.

The SoftPOS solution offers cost reduction benefits and enhanced merchant experience through increased mobility and faster checkout times. This is particularly suitable for industries such as field services, not-for-profits, and event management, as well as for small to medium-sized merchants who prioritize mobility and cost-savings. The solution allows merchants to securely accept payments directly on a phone, tablet, or other Android mobile device, bypassing the need for additional hardware. This significantly reduces costs associated with traditional POS hardware and can enhance the merchant experience with increased mobility, faster checkout times, and easy integrations.

The partnership combines Worldline's deep industry expertise with Castles Technology's advanced Android payment solutions. This collaboration allows for the development of a premier solution for ISVs by combining competitive advantages and collaborating on an advanced SoftPOS solution. Worldline's local expertise and seamless integrations, along with Castles Technology's reputation for prioritizing security, innovation, and user-centric solutions, position them as a highly trusted partner in the market.

The companies plan to launch their first-to-market SoftPOS solution by the end of 2025, which gives them a competitive edge in the market. By showcasing their technology together at the Electronic Transactions Association (ETA) TRANSACT tradeshow in April, they can generate interest and attract potential customers before the official launch.

In summary, the partnership between Worldline and Castles Technology leverages the projected growth of the SoftPoS market in North America, offers cost reduction benefits and enhanced merchant experience, combines deep industry expertise with advanced Android payment solutions, and plans to launch a first-to-market solution, providing significant market opportunities and competitive advantages.