World Liberty Financial Raises $550M in Token Sales, 230% Price Increase

World Liberty Financial, a decentralized finance (DeFi) project backed by the Trump family, has successfully completed its second public token sale, raising $250 million from investors. This brings the total amount raised by the company to approximately $550 million, following the sale of 25% of the crypto asset’s total supply. The project, endorsed by President Donald Trump and his sons Eric, Donald Jr., and Barron, aims to promote DeFi and stablecoins pegged to the US dollar, positioning itself as a step toward financial innovation and a shift away from traditional banking.

The first token sale, which opened on October 15, 2024, netted the company about $300 million by selling 20 billion WLFI tokens for $0.015 each. The second round of token sales, announced on January 20, 2025, offered 5 billion tokens at $0.05 each, marking a 230% price increase from the first sale. This sale, completed on March 14, 2025, met its full target of $250 million due to massive demand and overwhelming interest.

Even before the public token sales, World Liberty Financial had been attracting significant investment from crypto executives. On November 25, 2024, Tron Founder Justin Sun announced a $30 million investment in WLFI, receiving 2 billion WLFI tokens in return at $0.015 a piece. On January 27, 2025, investment platform Web3Port announced a $10 million investment into the crypto project, with plans for additional purchases and exploring a long-term partnership with the DeFi project. On February 11, 2025, venture capital firm Oddiyana Ventures announced a strategic investment in World Liberty Financial, although the amount was not disclosed.

Despite the substantial funds raised, the project has faced community concerns over its legitimacy and business model. Some crypto community members have questioned whether World Liberty Financial offers genuine innovation or is merely another cash grab. Mike Dudas, managing partner at 6MV, described the project as a “pay-to-play” scheme rather than a DeFi gateway that would introduce new users to crypto. Andre Cronje, creator of Yearn.finance and co-founder of Sonic Labs, also raised concerns about the company’s high fees and reinvestment strategies, suggesting that it extracts value from crypto firms rather than providing utility. World Liberty Financial has not publicly addressed these criticisms.