Woolworths New Zealand Completes Countdown Rebranding with Final Store Transformation

Woolworths New Zealand has completed its transformation programme, rebranding the final Countdown supermarket, Countdown Botany, after a 14-year era. The $400 million campaign aimed to transform the loyalty programme and signage for all 185 Countdown stores across the country. Woolworths New Zealand director Jason Stockhill said the transformation represents a new era for the company, which continues to champion local communities and fresh produce.