Wolverine World Wide Launches Designapalooza: A Creative Contest for Chaco Fans

Wolverine World Wide Inc's Chaco brand launches Designapalooza, a nationwide design contest to create the next iconic webbing for the Z/1 Classic sandal. Participants can win a $5,000 cash prize and have their design featured on a limited-edition sandal. The initiative aims to celebrate creativity and individuality within the ChacoNation community. The contest runs from August 19 to September 1, 2025.

Chaco, a division of Wolverine World Wide Inc. (NYSE: WWW), has launched Designapalooza, a nationwide design contest aimed at creating the next iconic webbing for the Z/1 Classic sandal. The two-week contest, running from August 19 to September 1, 2025, invites fans, artists, and dreamers to submit original designs for a chance to win a $5,000 cash prize and have their creation featured on a limited-edition Z/1 Classic sandal.

Participants can submit hand-drawn, digital, or textile-based designs, with Team Chaco selecting five finalists whose designs stand out. Each finalist will collaborate with Chaco to finalize the sandal's look, including choosing details like buckle color and thread. The winning design will be chosen by the #ChacoNation community through an Instagram vote.

The initiative celebrates creativity and individuality within the ChacoNation community, reflecting Chaco's commitment to outdoor style and artistic expression. Rose Fulbright, Chaco Marketing Director, stated, "For years, we've seen ChacoNation use our straps to tell stories, rep their identities, and celebrate the outdoors. Now we're handing over the design table to them."

Wolverine World Wide reported strong second-quarter (Q2) 2025 results, with revenue growing by 11.52% to $474.2 million and net income increasing to $26.8 million. The company's gross margin improved to 47.24%, reflecting a healthier sales mix and operational efficiency. However, its debt-to-equity ratio remains higher than the industry average, and its P/E ratio is above industry norms [3].

Despite the strong performance, the company has withheld full-year 2025 guidance due to uncertainty around tariffs and broader macro-economic factors [3]. This cautious approach reflects the ongoing challenges in navigating global trade policies.

References:
[1] https://www.prnewswire.com/news-releases/chaco-unleashes-designapalooza-a-nationwide-call-to-creativity-to-design-the-next-iconic-sandal-strap-302532517.html
[2] https://finance.yahoo.com/news/chaco-unleashes-designapalooza-nationwide-call-160400290.html
[3] https://www.ainvest.com/news/wolverine-world-wide-insider-exercises-116k-stock-options-2508/