WLFI Launches USD1 Stablecoin Rewards Program: How to Earn Points

World Liberty Financial is launching a rewards program for USD1 stablecoin holders, allowing users to earn points through various activities such as trading, staking, and using USD1 on selected partner exchanges and DeFi protocols. The program aims to encourage adoption in the WLFI ecosystem and will be launched with a selected group of crypto exchange partners.

World Liberty Financial (WLFI) has introduced a novel loyalty incentive system for its USD1 stablecoin, known as the USD1 Points Program. Announced on August 7, the program aims to reward users for trading, holding, or staking USD1, drawing inspiration from traditional loyalty models used in industries such as aviation and hospitality [1]. The initiative is designed to foster greater engagement with the stablecoin and encourage its broader adoption within the crypto ecosystem [1].

The program is set to roll out in phases, beginning with select exchange partners, each of which will define how users can earn points based on specific activities like trading USD1 pairs, maintaining balances, or staking [1]. WLFI has not yet disclosed the exact launch dates or detailed rules for each platform, noting that point calculations may vary depending on the partner’s guidelines [1]. The company also plans to expand the program in the future to include DeFi protocols and engagement with the WLFI mobile app, aiming to turn it into a long-term loyalty framework that rewards users for both trading and fostering stablecoin adoption [1].

USD1, which operates on Ethereum, BNB Smart Chain, and Tron, is issued by BitGo Trust Company, a regulated trust based in South Dakota [2]. Each token is fully backed by U.S. Dollar reserves, including cash and equivalents, ensuring transparency and stability [1]. The partnership with Gate, a global cryptocurrency exchange, marks the first step in the program’s rollout, with Gate serving as the second-largest holder of USD1 and emphasizing the program’s focus on ecosystem development rather than direct investment [2].

By introducing a loyalty-based model within a decentralized financial framework, WLFI seeks to bridge the gap between traditional financial incentives and the crypto space [1]. The company argues that stablecoins, which play a crucial role in the broader crypto economy, often fail to provide tangible rewards to users for their participation [1]. The USD1 Points Program aims to change that narrative by offering tangible benefits for continued use of the stablecoin across multiple platforms [1].

The program represents a strategic move by WLFI to enhance user retention and utility for USD1, especially as stablecoin regulation continues to evolve [2]. If successful, the model could set a precedent for other stablecoin issuers to adopt similar loyalty mechanisms, further driving adoption and real-world usage [1]. The collaboration with Gate highlights the growing interest in incentive-based strategies to build sustainable crypto ecosystems [2].

References:
[1] https://www.theblock.co/post/365941/trump-world-liberty-financial-usd1-stablecoin-points-program
[2] https://u.today/gate-teams-up-with-wlfi-announces-rewards-for-usd1-holders