WK Kellogg's Stock Soars 49.54% on Ferrero Acquisition Rumors

On July 10, 2025, WK Kellogg's stock surged by 49.54% in pre-market trading, marking a significant rise that has caught the attention of investors and analysts alike.

Ferrero, the Italian confectionery giant, is reportedly close to acquiring WK Kellogg in a deal valued at approximately $3 billion. This potential acquisition comes as WK Kellogg faces challenges such as declining sales and restructuring efforts. The deal, if finalized, would see Ferrero, known for brands like Nutella and Ferrero Rocher, expand its portfolio to include WK Kellogg's well-known cereal brands.

The acquisition rumors have sparked a surge in WK Kellogg's stock, with reports indicating that Ferrero is offering a 100% premium over Kellogg's market capitalization of $1.5 billion. This strategic move by Ferrero aims to enhance its presence in the cereal market and leverage WK Kellogg's established brand recognition.

Analysts suggest that the acquisition could provide WK Kellogg with the necessary resources to overcome its current challenges and potentially revitalize its product offerings. The deal, if completed, would mark a significant shift in the cereal industry, with Ferrero gaining a strong foothold in the market.