Wix.com's Stock Rises Following Barclays' Disclosure of Subscription Plan Hikes

Wix.com's stock rose 4.2% after Barclays revealed hikes in its subscription plans. Barclays' price tracker found increases in Wix.com's two-year and three-year plans, ranging from 8% to 12%. The website development platform's subscription plan hikes may indicate growing demand for its services.

Wix.com's (WIX) stock experienced a 4.2% increase after Barclays analyst Trevor Young revealed hikes in the company's subscription plans. The analyst noted that Wix.com has implemented price increases, particularly on its two-year and three-year plans, with increases ranging from 8% to 12% [1]. These price adjustments could signal growing demand for the website development platform's services.

Barclays maintains an Overweight rating on WIX shares, setting a price target of $240. The average one-year price target from 21 analysts is $223.63, with a high estimate of $250.00 and a low estimate of $168.32. The consensus brokerage recommendation is 1.9, indicating an "Outperform" status [1].

Wix.com reported strong Q1 2025 results, with total bookings reaching $511 million, a 12% year-over-year increase. The company also introduced Wixel, a new AI-powered visual design platform, and Astro, an AI assistant within the Wix dashboard, both expected to enhance user engagement and reduce churn [2].

However, the company faces headwinds from macroeconomic uncertainties and a small subsidiary affecting GPV. Despite these challenges, Wix.com maintains a conservative outlook for the rest of 2025 due to potential macro volatility [2].

The stock's recent price performance has been mixed, with a 12.37% decrease over the past year but a 132.55% increase over the past three years. The company's earnings are forecast to grow by 26.31% per year, and its earnings grew by 119.4% over the past year [2].

Wix.com's stock is currently trading at $146.83, below its estimated fair value of $179.00. The company's high level of debt and negative shareholder equity are factors to consider [2].

References:
[1] https://www.gurufocus.com/news/2981649/wix-sees-potential-boost-from-recent-price-adjustments-wix-stock-news
[2] https://simplywall.st/stocks/us/software/nasdaq-wix/wixcom