Wix.com Shares Plummet 7.97% Despite Strong Earnings and AI Expansion, Ranking 362nd in Market Activity Amid Analyst Downgrades

On August 8, 2025, Wix.com (WIX) fell 7.97% with a trading volume of $0.27 billion, ranking 362nd in market activity. The decline followed mixed analyst reactions to its Q2 performance and strategic updates.

Wix reported Q2 adjusted earnings of $2.28 and revenue of $489.9 million, exceeding expectations. The company raised its annual bookings outlook and announced the Base44 acquisition to expand AI-driven website services. However, analysts revised price targets downward. JPMorgan cut its target to $166 with a “neutral” rating, while UBS and Barclays reduced targets to $200 and $235, respectively, despite maintaining “buy” or “overweight” ratings.

Positive momentum was tempered by caution. Evercore ISI and The Globe and Mail reaffirmed “buy” ratings, while a Seeking Alpha analysis highlighted AI as a growth opportunity. Q3 revenue guidance of $498–$504 million aligned with consensus, but the stock’s sharp decline suggested investor skepticism amid shifting analyst sentiment and market volatility.

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