Wix’s $220M Volume Ranks 462nd as $500M Buyback Plan Unveiled Amid 6.04% Slide

On August 11, 2025, Wix (WIX) traded with a volume of $220 million, ranking 462nd in market activity, while its share price declined 6.04%.

Wix announced a $200 million expansion to its share repurchase program, raising the total authorization to $500 million. As of the beginning of 2025, the company had already repurchased $300 million of its shares. The updated program allows for purchases via open market transactions or private agreements, subject to legal and market conditions. Repurchases are discretionary and may be paused at any time.

The company also launched Wix Checking, a business banking solution powered by Unit’s embedded finance technology. The service offers real-time fund access, automated reconciliation, and integrated cash flow management for U.S. merchants. The partnership aims to streamline financial operations for Wix users by eliminating the need for external banking tools.

The strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day generated a 166.71% return from 2022 to the present, outperforming the benchmark by 137.53%. This highlights the impact of liquidity concentration in short-term performance, particularly in volatile markets.