WinCup Strengthens Sustainable Position with Conver Pack Acquisition

WinCup, a US-based private equity company, has acquired Conver Pack, a Florida-based manufacturer of paper cup products. The acquisition enhances WinCup's position in the sustainable foodservice packaging sector by adding Conver Pack's SFI-certified paper cups to its product lineup. WinCup CEO Brad Laporte said the acquisition expands the company's sustainable packaging capabilities and product portfolio. Since acquiring WinCup in 2020, Atar Capital has prioritized the expansion of the phade line, which has replaced over three billion plastic straws with eco-friendly alternatives.

American private equity company Atar Capital's affiliate, WinCup, has expanded its sustainable foodservice packaging capabilities by acquiring Conver Pack, a Medley, Florida-based manufacturer of paper cup products. This strategic acquisition enhances WinCup's position in the sustainable packaging sector by adding Conver Pack's Sustainable Forestry Initiative (SFI)-certified paper cups to its product lineup [1].

The acquisition complements WinCup's 'phade' brand, which features marine-biodegradable and home-compostable straws, cups, and cutlery. WinCup CEO Brad Laporte stated, "This strategic acquisition significantly expands WinCup's sustainable packaging capabilities and product portfolio by combining our innovative PHA-based phade technology with Conver Pack's premium paper solutions" [2]. By offering customary substrates, PHA-based, and paper-based platforms, WinCup can now provide foodservice operators a complete suite of traditional foodservice products plus truly sustainable alternatives that address virtually every packaging need [3].

Since acquiring WinCup in 2020, Atar Capital has prioritized the expansion of the phade line, which has replaced over three billion plastic straws with eco-friendly alternatives. The addition of Conver Pack strengthens WinCup's ability to serve the growing market demand for environmentally responsible foodservice packaging [1].

Headquartered in Atlanta, Georgia, WinCup operates eight manufacturing facilities across the US. The acquisition of Conver Pack further strengthens WinCup's commitment to sustainability and innovation, positioning the company as a leader in the transition to eco-friendly solutions [3].

References:
[1] https://finance.yahoo.com/news/wincup-acquires-florida-based-conver-084950152.html
[2] https://www.businesswire.com/news/home/20250708366286/en/Atar-Capital-Affiliate-WinCup-Acquires-Conver-Pack-to-Expand-Sustainable-Packaging-Portfolio
[3] https://www.globenewswire.com/news-release/2025/07/08/3111681/0/en/Sustainably-Focused-WinCup-Acquires-Paper-Cup-Manufacturing-Capabilities-of-ConverPack-Inc.html