WhatsApp Introduces AI-Generated Backgrounds and Filters for Video Calls

WhatsApp has added AI-generated backgrounds for video calls, along with new filters and effects. The new feature allows users to customize their backgrounds with AI-generated images, including beach scenes and forests. This expands WhatsApp's creative communication tools and provides users with more options to enhance their video calls. The feature is part of Meta's efforts to integrate AI tools across its platforms and make WhatsApp a more valuable tool for professional connections.

WhatsApp, the widely-used instant messaging app, has recently introduced a significant update to its video call feature. The app has added AI-generated backgrounds, along with a range of new filters and effects, allowing users to customize their video call backgrounds with AI-generated images. This update enhances WhatsApp's creative communication tools and provides users with more options to make their video calls more engaging [1].

The new feature, powered by Meta AI, enables users to generate backgrounds based on text prompts. Users can choose from preset filters or create their own backgrounds by typing a prompt into a text box. The AI generates multiple iterations of the background, allowing users to select their preferred option [2].

WhatsApp's integration of AI-generated backgrounds is part of Meta's broader strategy to incorporate AI tools across its platforms. By expanding its AI capabilities, Meta aims to make WhatsApp a more valuable tool for professional connections. The new feature not only adds a fun element to personal chats but also opens up possibilities for professional video calls, where users might want to project a more polished or specific background [3].

The feature is currently available on both Android and iOS versions of the app. It is accessible through a magic wand icon on the right side of the interface, where users can select the "Background" option and then tap on "Create with AI" to generate their desired background [2].

While the feature is primarily intended for personal use, it could also be beneficial for professional connections. Users can now create a more engaging and professional atmosphere for their video calls, which can be particularly useful in a remote work environment.

In conclusion, WhatsApp's integration of AI-generated backgrounds for video calls is a significant step in enhancing user experience and expanding the app's creative communication tools. The feature, powered by Meta AI, offers users more options to customize their video calls and is part of Meta's broader strategy to incorporate AI across its platforms.

References:
[1] https://www.socialmediatoday.com/news/whatsapp-adds-ai-generated-backgrounds-video-chats/759060/
[2] https://www.gadgets360.com/apps/news/whatsapp-meta-ai-video-calls-background-generation-feature-rolling-out-9201645
[3] https://finance.yahoo.com/news/whatsapp-adds-ai-generated-backgrounds-154913147.html