Wendy's and Pizza Hut Seek Consumer Input to Boost Sales

Taco Bell and Burger King are prioritizing consumer input to boost sales, with Taco Bell's Live Más Live and Burger King's Whopper by You platform. Wendy's is seeking a "chief tasting officer" and Pizza Hut is introducing a new crust recipe and searching for a Hut Crust Connoisseur. These brands are doubling down on soliciting fan feedback, with Burger King handing out its president's phone number for unfiltered comments.