WD-40 Sells UK Homecare, Cleaning Operations for $7.5 Million

WD-40 Company is selling its UK homecare and cleaning product operations for $7.5 million. The company develops and sells products that solve problems in workshops, factories, and homes globally, including WD-40 Multi-Use Product, WD-40 Specialist, and 3-IN-ONE. Its maintenance products are sold worldwide, while homecare and cleaning products are primarily sold in North America, the UK, and Australia.

WD-40 Company (NASDAQ:WDFC) has announced the sale of its homecare and cleaning product businesses in the United Kingdom, consisting of its 1001 and 1001 Carpet Fresh brands. The buyer is Supreme Imports Ltd, a Manchester-based consumer products developer, manufacturer, and distributor. The transaction, valued at up to £5.6 million ($7.5 million), including inventory consideration, was completed through a simultaneous sign-and-close process. WD-40 Company will provide certain transition services for up to three months [1].

The divestiture includes all associated trademarks, domains, certain intellectual property, finished and unfinished goods inventory, existing manufacturing contracts, and limited manufacturing equipment. No facilities or employees will transfer to the buyer through this divestiture. The businesses to be divested generated net sales of approximately $9.0 million in the fiscal year ended August 31, 2024, and $6.5 million through the nine months ending May 31, 2025 [1].

Steve Brass, WD-40 Company's president and chief executive officer, stated that this strategic action demonstrates the company's ongoing commitment to optimizing its portfolio and resources to prioritize higher growth, higher gross margin opportunities in maintenance products. The company anticipates using most of the up-front net proceeds from the transaction to pay down short-term high-interest rate debt. Any remaining funds will be held on the Company's balance sheet and used for general corporate purposes [1].

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories, and homes around the world. The company's products include WD-40 Multi-Use Product, WD-40 Specialist, 3-IN-ONE, GT85, 2000 Flushes, no vac, Spot Shot, Lava, Solvol, X-14, and Carpet Fresh. Headquartered in San Diego, California, USA, WD-40 Company recorded net sales of $590.6 million in fiscal year 2024 and its products are currently available in more than 176 countries and territories worldwide [1].

References:
[1] https://www.businesswire.com/news/home/20250902747957/en/WD-40-Company-Announces-Divestiture-of-U.K.-Homecare-and-Cleaning-Businesses