WD-40 Sells U.K. Homecare and Cleaning Businesses to Supreme Imports for Undisclosed Sum

WD-40 Company has sold its homecare and cleaning product businesses in the UK to Supreme Imports for an undisclosed cash amount. The deal includes the 1001 and 1001 Carpet Fresh brands. The transaction is seen as a strategic move to focus on WD-40's core products. The financial terms of the deal were not disclosed.

Title: WD-40 Company Divests UK Homecare and Cleaning Businesses

San Diego, CA — WD-40 Company (NASDAQ:WDFC) has announced the sale of its homecare and cleaning product businesses in the United Kingdom to Supreme Imports Ltd. The deal includes the 1001 and 1001 Carpet Fresh brands. The transaction is part of WD-40 Company's strategic focus on its core maintenance products. The financial terms of the deal were not disclosed [1].

The sale was completed through a simultaneous sign-and-close process, with WD-40 Company providing certain transition services for up to three months. The businesses to be divested generated net sales of approximately $9.0 million in fiscal year 2024 and $6.5 million through the nine months ending May 31, 2025 [1].

Steve Brass, president and CEO of WD-40 Company, stated, "This strategic action demonstrates our ongoing commitment to optimizing our portfolio and resources to prioritize the Company's higher growth, higher gross margin opportunities in maintenance products. Our mantra, 'few things, many places, bigger impact,' is rooted in our long-standing strength: focus. We want every employee to wake up each day thinking about how to grow the blue and yellow brand with the little red top. This level of focus is rare, incredibly valuable, and was the key driver behind our decision to divest these non-core brands" [1].

The transaction includes all associated trademarks, domains, certain intellectual property, finished and unfinished goods inventory, existing manufacturing contracts, and limited manufacturing equipment. No facilities or employees will transfer to the buyer through this divestiture [1].

WD-40 Company anticipates using most of the up-front net proceeds from the transaction to pay down short-term high-interest rate debt. Any remaining or future funds will be held on the Company's balance sheet and used for general corporate purposes [1].

D.A. Davidson served as the Company's financial advisor, and Cooley LLP served as the Company's legal advisor in connection with the transaction [1].

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories, and homes around the world. The Company owns a wide range of well-known brands that include maintenance products and homecare and cleaning products: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, 2000 Flushes®, no vac®, Spot Shot®, Lava®, Solvol®, X-14®, and Carpet Fresh® [1].

References
1. [1] https://www.businesswire.com/news/home/20250902747957/en/WD-40-Company-Announces-Divestiture-of-U.K.-Homecare-and-Cleaning-Businesses