WaveMaker, AT&T Launch White-Label Mobile App for MVNOs.

WaveMaker, in collaboration with AT&T, has unveiled TestDrive, a white-label mobile app for MVNOs, consumer brands, influencers, and wholesale connectivity enablers. TestDrive offers a fully customizable and modern user experience, allowing validated consumers to trial service by activating an eSIM on their phone with just a few taps. The app is pre-integrated with MVNx APIs from AT&T and leading digital BSS providers, enabling MVNOs to focus on branding, CRM, and trial service arrangements.

WaveMaker, Inc., in collaboration with AT&T (NYSE: T), has introduced TestDrive, a white-label mobile app designed to facilitate trial services for MVNOs, consumer brands, influencers, and wholesale connectivity enablers. The app offers a fully customizable and modern user experience, allowing validated consumers to trial services by activating an eSIM on their phone with just a few taps.

TestDrive is built using WaveMaker’s modern React Native studio and home-grown AutoCode AI/ML tooling, which enables MVNOs to customize the app’s look-and-feel and configure their brand theme with zero coding. The app is pre-integrated with MVNx APIs from AT&T and leading digital BSS providers, allowing MVNOs to focus on branding, CRM, and trial service arrangements without the need for extensive technical expertise.

“Although the US MVNO market is a mature, traditional space, there is significant opportunity for existing and new players to integrate lifestyle and cultural aspects to unlock brand-driven differentiation, growth, and premiums. We see TestDrive as an ecosystem enabler for those bold, digital-first MVNOs that want to provide a branded, frictionless consumer experience to trial their service through a powerful, new digital channel,” said Vikram Srivats, Chief Commercial Officer at WaveMaker.

“As AT&T looks to tap new distribution and growth opportunities beyond our AT&T-branded consumer business, we’re deliberately growing a diverse ecosystem of specialists across the digital stack. With the TestDrive app launch, WaveMaker has yet again demonstrated its world-class capability in delivering high-fidelity, consumer-facing mobile applications for MVNOs on America’s best 5G network,” said William Traylor, Vice President and Head of AT&T’s Emerging Business, Product and Platforms.

The app features a built-in Hermes engine for faster load times and lower memory usage, ADA compliance, encrypted communications, state management, and memoization for sharp app performance, ensuring a high-performance experience for both Android and iOS consumer ecosystems.

WaveMaker, headquartered in the Dallas metro area, provides an enterprise-grade, agentic-AI based application generation platform for accelerating the development of high-stakes, customer-facing applications. With customers in 17 countries, WaveMaker stands out for its open standards tech stack, real code generation, zero lock-in, and a simple developer-licensing model.

References:
[1] https://www.morningstar.com/news/globe-newswire/9517753/wavemaker-launches-testdrive-a-white-label-try-before-you-buy-app-for-att-mvnx-ecosystem