K Wave Media's Trigger premieres on Netflix, marks first Netflix original release.

• Trigger, a high-intensity action thriller, premieres on Netflix on July 25, 2025. • Produced by Film Company Bidangil Pictures, a subsidiary of K Wave Media. • Marks K Wave Media’s first Netflix original release since its Nasdaq listing in May 2025. • Series follows two conflicted men navigating a society spiraling into crisis. • Starring Kim Nam-gil and Kim Young-kwang, blending urban realism and kinetic gun action.

K Wave Media (NASDAQ: KWM) has announced the global premiere of its highly anticipated action thriller series, "Trigger," on Netflix on July 25, 2025. This marks a significant milestone for the company, being its first Netflix original release since its Nasdaq listing in May 2025. The series, produced by Film Company Bidangil Pictures, a subsidiary of K Wave Media, is set to redefine the Korean thriller genre with its intense choreography and grounded realism.

"Trigger" is a gripping 10-episode disaster-action thriller centered around the chaos unleashed when illegal firearms mysteriously arrive in South Korea by courier. The series follows two conflicted men—each driven by a different mission—as they navigate a society spiraling into crisis. Starring Kim Nam-gil as principled detective Lee Do and Kim Young-kwang as the enigmatic Moon Baek, the series delivers a high-stakes narrative that blends urban realism, ethical conflict, and kinetic gun action rarely seen in Korean drama [2].

The production budget for "Trigger" exceeds that of Squid Game Season 1, positioning it as Netflix’s next high-stakes Korean mega-production. This strategic move by K Wave Media underscores its ambition to expand Korean content's presence on global streaming platforms. The series is directed by Kwon Oh-seung and co-directed by Kim Jae-hoon, elevating both the visual and narrative quality [2].

K Wave Media's foray into Netflix original content is part of a broader strategic expansion. Through subsidiaries like Film Company Bidangil Pictures, KWM is actively scaling its content ecosystem with original IP, international co-productions, remakes, spin-offs, and branded merchandise. Additionally, the company has announced strategic financial initiatives, partnering with Galaxy Digital for Bitcoin and equity investments, and aligning with Anson Funds on a $500 million capital program focused on digital assets [2].

The launch of "Trigger" signifies a new era for K-content on global platforms, leveraging K Wave Media's strong focus on creator empowerment and blockchain integration. The company's innovative Bitcoin-backed corporate treasury model, combined with its global influence in Korean entertainment, positions K Wave Media at the intersection of entertainment, technology, and finance [2].

References:
[1] Netflix. Trigger. Available at: https://www.netflix.com/title/81696655
[2] Stocktitan. Netflix and K Wave Media Launch Global Action Thriller Series Trigger on July 25. Available at: https://www.stocktitan.net/news/KWM/netflix-and-k-wave-media-launch-global-action-thriller-series-jg5yb0t1bra9.html