Warner Bros. Discovery's Stock Surges 6.8% on New Streaming Bundle with Viu in Southeast Asia.

Warner Bros. Discovery (WBD) shares jumped 6.8% after announcing a streaming bundle for HBO Max in Southeast Asia, partnering with Viu to offer a combined subscription across five countries. This move aims to drive subscriber growth and retention in the region. The stock has been volatile and has had 24 moves greater than 5% over the last year.

Title: Warner Bros. Discovery's Stock Surges as HBO Max and Viu Announce Streaming Bundle in Southeast Asia

Warner Bros. Discovery (WBD) shares surged 6.8% following the announcement of a new streaming bundle for HBO Max in Southeast Asia, in partnership with Viu. The bundled subscription, set to launch in Q4 2025 across Indonesia, Malaysia, the Philippines, Singapore, and Thailand, aims to drive subscriber growth and retention in the region [1].

The streaming bundle will offer complementary content from both HBO Max and Viu, combining premium Hollywood content such as "The Last of Us," "The White Lotus," "House of the Dragon," and "A Minecraft Movie" with Viu's popular Korean, Chinese, and local Asian content like "Running Man," "2 Days 1 Night," "The Immortal Ascension," and "Love Has Fireworks" [2].

This move is part of Warner Bros. Discovery's strategy to expand the reach of HBO Max in the Asia Pacific region. The company has already made HBO Max available in Hong Kong, Taiwan, and the five biggest Southeast Asian countries [3].

The partnership is expected to provide strong entertainment value for consumers across Southeast Asia, offering more choice in shows and easier access to diverse content [1]. Both companies will offer direct sales of the bundle through their respective websites, with each service's content remaining accessible independently [2].

Warner Bros. Discovery's stock has been volatile, with 24 moves greater than 5% over the last year. Today's move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business [2].

References:
[1] https://www.hollywoodreporter.com/business/business-news/hbo-max-viu-streaming-bundle-1236342025/
[2] https://finance.yahoo.com/news/why-warner-bros-discovery-wbd-161609987.html
[3] https://variety.com/2025/tv/news/hbo-max-viu-southeast-asia-bundle-1236487181/