Warner Bros. Discovery's Southeast Asia Streaming Bundle Sends Stock Surging 8%

Warner Bros. Discovery's (WBD) stock surged 8% after announcing a new streaming bundle partner in Southeast Asia, Viu, which will give HBO Max access to the Philippines, Indonesia, and Malaysia. This move comes after a recent loss of NBA games and a muted upfront report. Analysts have a Moderate Buy consensus rating on WBD stock, with a 12.47% upside potential.

Warner Bros. Discovery's (WBD) stock surged by 8% following the announcement of a new streaming bundle partnership with Viu in Southeast Asia. The deal, which will give HBO Max access to the Philippines, Indonesia, and Malaysia, aims to drive subscriber growth and retention in the region. This move comes amidst a recent loss of NBA games and a muted upfront report.

The new bundle, set to launch in Q4 2025, will offer complementary content from HBO Max's premium Hollywood content and Viu's popular Asian shows. This includes titles like The Last of Us, The White Lotus, House of the Dragon, and Running Man, among others. The bundle will be available for direct purchase via HBO Max and Viu's websites, with subscribers able to access content from each service separately.

Warner Bros. Discovery's president of Asia Pacific, James Gibbons, stated that the new streaming offering will provide strong entertainment value for consumers and help drive subscriber growth and retention. Janice Lee, CEO of Viu and managing director of PCCW Media Group, added that the partnership will enhance Viu's entertainment options and meet viewers' evolving tastes.

The stock's surge indicates the market's positive perception of the bundle's potential to boost WBD's subscriber base and revenue. Analysts have a Moderate Buy consensus rating on WBD stock, with a 12.47% upside potential [2].

References:
[1] https://www.hollywoodreporter.com/business/business-news/hbo-max-viu-streaming-bundle-1236342025/
[2] https://finance.yahoo.com/news/why-warner-bros-discovery-wbd-161609987.html