Walmart and Trade Desk Amend Adtech Agreement Amid Risks to Amazon Benefits

Walmart is amending its adtech agreement with Trade Desk, potentially impacting Amazon's interests. The retail giant's decision to revise the deal has caused a 6% decline in Trade Desk's shares. The adtech firm, which is one of Walmart's most valuable clients, could lose the retail giant's business.

Walmart (NYSE:WMT) is amending its adtech agreement with Trade Desk (NASDAQ:TTD), potentially impacting Amazon's interests. The retail giant's decision to revise the deal has caused a 6% decline in Trade Desk's shares. The adtech firm, which is one of Walmart's most valuable clients, could lose the retail giant's business.

According to a report by The Information, Walmart last year renegotiated its agreement with Trade Desk, which now includes the option for advertisers to use other firms' ad-buying platforms [1]. Under the previous agreement, which lasted for four years, Trade Desk was the exclusive technology provider to advertisers buying spots on the web using Walmart shopper data for targeting.

The move might benefit direct rival Amazon (NASDAQ:AMZN), which has been aggressively courting advertisers and offering incentives to draw clients away from Trade Desk [2]. Amazon has been ramping up its efforts to handle the sale of ads across the web, and it currently charges advertisers only 1% compared to Trade Desk's double-digit fees [1].

Trade Desk's stock has been under pressure, with shares dropping about 50% over the past year due to slower revenue growth and ongoing tariff uncertainty [2]. The company's stock is near its lowest of the year, with the combination of weaker guidance, macro headwinds, and loosening retailer ties impacting its performance.

Walmart's decision to amend the adtech agreement comes as the company is scheduled to release its earnings on August 21, 2025. The investment community will be closely monitoring the performance of Walmart in its forthcoming earnings report. The company is projected to report earnings of $0.72 per share, representing year-over-year growth of 7.46% [3].

References:
[1] https://seekingalpha.com/news/4485495-walmart-amends-adtech-agreement-with-trade-desk-which-might-benefit-amazon
[2] https://finance.yahoo.com/news/trade-desk-shares-drop-report-150538782.html
[3] https://finance.yahoo.com/news/walmart-wmt-stock-sinks-market-214502928.html