Walmart Stock Surges 1.62% on Peacock Partnership Expansion $1.88 Billion Volume Ranks 27th in Market Activity

On September 3, 2025, Walmart (WMT) rose 1.62% with a trading volume of $1.88 billion, ranking 27th in market activity. The retailer announced an expansion of its Walmart+ subscription service, adding Peacock as a streaming partner alongside Paramount+. Members can now choose between ad-supported plans from either service at no additional cost, with the flexibility to switch every 90 days. This enhancement builds on the program’s existing perks, including same-day grocery delivery, free shipping, and gas discounts, all maintained at the $98 annual fee.

The move strengthens Walmart’s competitive edge in the subscription economy by offering diversified entertainment options without price hikes. By integrating Peacock’s live sports, Spanish-language content, and exclusive programming with Paramount+’s franchises and originals, the retailer aims to retain members while attracting new subscribers. Executives emphasized the value proposition, noting the addition aligns with evolving consumer demand for personalized, cost-effective services. Analysts highlight that the expanded benefits could drive higher engagement with other Walmart+ features, such as in-store discounts and delivery services, indirectly boosting revenue growth.

Walmart+ has grown from three core benefits in 2020 to 12 offerings, including a new cashback credit card. The partnership with Peacock is expected to deepen customer loyalty, particularly among households seeking bundled entertainment solutions. While ad-supported streaming may not appeal to all users, the flexibility to switch platforms every 90 days addresses shifting preferences. The initiative coincides with Walmart+’s fifth anniversary, positioning the program as a dynamic, member-focused subscription model in a crowded retail landscape.

Backtested performance from the announcement period showed a 1.62% price increase, aligning with the 1.62% gain reported on September 3, 2025.