Walmart Lowers Back-to-School Prices, Launches New Tween Fashion Brand

Walmart is offering affordable back-to-school supplies, with the 14 most popular items priced lower than last year. Customers can purchase essential school items, including a backpack, outfit, and lunch, for under $65. The retailer has also launched a new private fashion brand, Weekend Academy, with most items priced under $15. Walmart aims to make back-to-school shopping more convenient and affordable for families across the US.

Walmart Inc. (NYSE: WMT) is ramping up its back-to-school offerings with a focus on affordability and convenience. The retailer has announced that the 14 most popular school supplies will be priced lower than last year, with some items available for as little as $0.25. This move aims to help families save money and time during their back-to-school shopping.

Additionally, Walmart has launched a new private fashion brand, Weekend Academy, targeting tweens aged 9 to 12. The brand offers trendy, affordable styles, with most items priced under $15. The assortment includes apparel, footwear, and accessories, with denim priced at $16.78 and graphic tees under $9. This brand fills the gap between Walmart's existing private brands for younger kids and Generation Z consumers.

Walmart is also simplifying back-to-school shopping with one-click baskets for supplies, lunches, and snacks. These baskets can be picked up or delivered in as fast as one hour, making the shopping experience more convenient. The retailer has also introduced a "Weekend Academy" fashion brand for tweens, with most items priced under $15.

For students and parents, Walmart is offering a range of affordable lunch and snack options, including a one-click lunch basket for under $2 per day. The retailer is also providing a $4.98 Wonder Nation backpack, making it possible for families to secure essential back-to-school supplies for a total of just $16.

Walmart's strategy for the back-to-school season is to make shopping easier and more affordable. The retailer is offering a wide range of back-to-school items at lower prices, including 200 rollbacks, 100+ supplies under $1, and 2,000+ supplies under $10. Additionally, Walmart+ members can enjoy 50% off a Walmart+ membership for only $6.47/mo. or $49/yr. This membership offers exclusive benefits like free grocery and prescription delivery, an included Paramount+ subscription, and more.

In conclusion, Walmart's back-to-school strategy focuses on affordability, convenience, and value. By offering lower prices on popular supplies and launching a new fashion brand for tweens, Walmart aims to make back-to-school shopping easier and more affordable for families across the US.

References:
[1] https://www.morningstar.com/news/business-wire/20250715789764/walmart-helps-students-get-first-day-fresh-with-school-supplies-priced-lower-than-last-year
[2] https://talkbusiness.net/2025/07/the-supply-side-walmarts-fashion-segment-now-a-29-5-billion-business/