Walmart Launches Bitcoin and Ethereum Transaction Functionality Through OnePay App

Walmart has launched Bitcoin and Ethereum transaction functionality through its OnePay app, marking a significant step in the integration of digital assets into everyday retail spending. The feature allows users to buy, hold, and convert cryptocurrencies into cash for use at Walmart stores or via the app's credit card balance according to reports. This expansion of OnePay's capabilities follows growing demand for digital asset utility among consumers and aligns with broader institutional trends in the sector as data shows.

The OnePay app now enables real-time conversion of Bitcoin and Ethereum into U.S. dollars, allowing users to immediately apply the value to purchases at Walmart or charge it to their OnePay credit card. This streamlines the process of using crypto for retail transactions, reducing traditional barriers like wait times for bank transfers.

The new functionality is supported by fintech infrastructure provider ZeroHash, which enables compliance with U.S. financial regulations while ensuring smooth integration with blockchain networks. ZeroHash's role mirrors institutional approaches taken by major firms like Morgan Stanley, signaling a shift in how large corporations are handling digital assets.

Why the Move Happened

Walmart's decision to introduce crypto functionality through OnePay reflects its strategy to diversify payment options and retain customers in a rapidly evolving digital landscape. The company serves approximately 150 million weekly shoppers in the U.S. alone, and OnePay aims to cater to a retail-focused audience that prioritizes practical utility over speculative trading.

The OnePay app's integration of crypto services also aligns with Walmart's broader digital transformation efforts. By positioning itself as an "all-in-one app" that combines mobile banking, loyalty rewards, and digital asset trading, Walmart is competing with established fintech players like PayPal and Venmo. This move underscores the retail giant's ambition to control a larger portion of its customers' financial ecosystems.

How Markets Reacted

The launch of Walmart's crypto services has sparked interest among analysts and investors. Institutional demand for regulated crypto exposure continues to grow, as seen in the recent $2 trillion cumulative trading volume of U.S. spot crypto ETFs. This context highlights the potential for widespread adoption as more retailers integrate digital assets into their payment systems according to market analysis.

Ethereum-based assets have seen a recent surge in institutional interest, particularly with Ethereum treasury companies like BitMine, Sharplink Gaming, and Bit Digital experiencing price increases as ETH passes $3,000. The rise in staking activity and investor confidence further supports the case for retail-focused crypto adoption as market data shows.

What Analysts Are Watching

Industry observers are closely monitoring how Walmart's OnePay app will influence the broader crypto-to-cash market. The app's ability to convert digital assets into spendable funds could set a precedent for how consumers interact with cryptocurrencies in daily transactions.

Analysts are also watching for regulatory responses as Walmart expands its digital asset offerings. The company's compliance with U.S. financial regulations through ZeroHash may serve as a model for other retailers considering similar integrations.

Long-term, the success of Walmart's OnePay app in handling crypto transactions will depend on the stability of the underlying digital assets and the regulatory environment. If crypto adoption in retail continues to accelerate, traditional payment providers and financial institutions may face increased pressure to innovate or risk obsolescence.