Walmart-Backed Fintech OnePay Launches Wireless Plans for Customers

Walmart-backed fintech OnePay has launched its own branded wireless plan, OnePay Wireless, in partnership with Gigs. The plan offers unlimited talk, text, and 5G data through AT&T, as well as 10GB of mobile hotspot data for $35 per 30-day billing cycle. This is the latest step in Walmart's "super app" strategy, which aims to offer a full menu of financial and nonfinancial products through a single account.

Walmart-backed fintech OnePay has expanded its services by introducing OnePay Wireless, a new wireless plan available to its customers. The plan, which launched on September 2, 2025, offers unlimited talk, text, and 5G data through AT&T, along with 10GB of mobile hotspot data, for a monthly fee of $35. This initiative is part of Walmart's broader "super app" strategy, aiming to provide a comprehensive suite of financial and nonfinancial products under a single account [1].

The wireless service is facilitated by Gigs, a mobile services startup that allows businesses to act as mobile virtual network operators (MVNOs) without needing to invest in their own infrastructure. This partnership allows OnePay to offer the wireless plan without the complexities and costs associated with building a network from scratch [1].

OnePay, created in 2021, has been methodically expanding its offerings to include credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with peer-to-peer payments. The addition of a wireless plan further solidifies Walmart's position as a fintech leader, aiming to provide a one-stop shop for its users [2].

The pricing structure of OnePay Wireless is competitive, offering a price point that is about half of what the average consumer currently pays for similar plans. This affordability is made possible by Gigs' ability to lower customer acquisition costs, which can be shared with end-users [2].

The launch of OnePay Wireless follows similar moves by other fintech companies like Klarna and Nubank, which have also partnered with Gigs to offer wireless plans to their customers. This trend reflects a broader shift in the fintech industry towards embedding wireless connectivity into existing service offerings [1].

Walmart's push into financial services is not new; the retail giant has been challenging traditional banks for years. The launch of OnePay Wireless is another step in this direction, positioning Walmart as a formidable player in the fintech landscape [1].

References:
[1] https://www.americanbanker.com/news/walmart-backed-fintech-onepay-now-offering-phone-plans
[2] https://www.cnbc.com/2025/09/03/walmart-backed-onepay-adds-wireless.html