Wakefern and NielsenIQ Partner to Enhance Customer Insights and Assortment Optimization

Wakefern Food Corp. has selected NielsenIQ to power its collaboration with suppliers, elevating loyalty insights and real-time data to inform customer-focused decisions. NielsenIQ's Activate Platform will support program operations, enhance supplier engagement, and deliver value to customers. The platform's AI-powered tools will help Wakefern develop data-driven assortment strategies and deliver personalized customer experiences.

Wakefern Food Corp., the largest retailer-owned cooperative in the United States, has announced a strategic partnership with NielsenIQ (NIQ) to elevate its collaboration with suppliers. The move aims to leverage NIQ's advanced software and analytics to enhance loyalty insights, real-time data, and supplier engagement, ultimately delivering greater value to customers.

Wakefern will utilize NIQ's Activate Platform, a leading customer insights and assortment optimization solution. The platform's AI-powered tools will support category reviews, assortment optimization, and business performance management. This integration will enable Wakefern's supermarket banners to develop data-driven assortment strategies and deliver personalized customer experiences.

The partnership underscores NIQ's commitment to delivering end-to-end value for retail clients. By combining Wakefern's grocery leadership with NIQ's industry capabilities, the collaboration aims to meet the evolving needs of today's shoppers and drive sustainable business growth.

"NIQ’s advanced measurement capabilities, combined with our cooperative’s nearly eight decades of supermarket expertise, ensures that our teams, Members, and suppliers have the tools and knowledge we need to make fast decisions that deliver even greater value to the customers we serve every day," said Darren Caudill, Chief Sales Officer of Wakefern Food Corp.

"Our collaboration with Wakefern underscores NIQ’s unwavering commitment to delivering end-to-end value for our retail clients and bringing manufacturers closer to the consumer," said Liz Buchanan, President of NIQ North America.

About Wakefern Food Corp.
Wakefern Food Corp. was founded in 1946 and has grown to become the largest retailer-owned cooperative in the United States. The cooperative comprises member families that independently own and operate hundreds of supermarkets under various banners in multiple states.

About NielsenIQ
NielsenIQ is a leading consumer intelligence company with a global reach spanning over 90 countries and covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. NIQ delivers the Full View™ through advanced analytics and state-of-the-art platforms, providing the most comprehensive consumer insights.

References:
[1] https://www.stocktitan.net/news/NIQ/wakefern-selects-niq-to-advance-customer-first-n4xzpvebxwyg.html