VSCO's Capture Camera App Offers Analog-Style Filters and Advanced Features for iPhone Users

VSCO has launched its iPhone camera app, Capture, which offers over 50 analog-style filters and allows users to apply them before taking a photo. The app also includes features like bloom and halation, which mimic the look of mist and vintage film. Capture is free to use and offers a range of customization options. The app is designed for photographers and hobbyists who want more creative control over their mobile photography.

VSCO has made significant strides in the mobile photography market by launching its iPhone camera app, Capture, globally. Initially released in a limited beta phase in Ireland, Australia, and New Zealand, Capture is now available worldwide, offering a suite of features that cater to both professional photographers and hobbyists.

Capture focuses on providing users with over 50 analog-style filters, allowing them to apply these effects before taking a photo. The app also includes advanced features such as bloom and halation, which mimic the look of mist and vintage film, respectively. These tools provide users with a high degree of customization and creative control over their mobile photography.

One of the standout features of Capture is its ability to shoot in various formats, including JPEG, HEIC, RAW, and ProRAW, up to 48MP depending on the user's iPhone model. This flexibility allows for a wide range of creative possibilities and ensures that users can capture images that meet their specific needs.

The app also offers a straightforward interface that allows users to easily switch between manual and auto modes, adjust filter intensity, and save both filtered and unedited versions of their photos. This level of control and convenience makes Capture an attractive option for photographers and hobbyists alike.

VSCO's decision to launch Capture globally follows its recent acquisition of The Freelance Photographer, a company that offers online and offline workshops for studying photography and videography. This acquisition aligns with VSCO's strategy to cater more to professional photographers and expand its offerings in the education and industry-specific guidance sectors.

Capture is free to use, with no subscription fees or hidden costs. However, VSCO does offer a Pro subscription that provides additional filters and features. The app's unrestricted tools and presets make it a compelling option for users looking to enhance their mobile photography experience without breaking the bank.

In conclusion, VSCO's launch of Capture represents a significant milestone in the company's ongoing efforts to provide innovative and user-friendly tools for photographers and hobbyists. With its advanced features, customization options, and global availability, Capture is poised to make a notable impact on the mobile photography market.

References:
[1] https://techcrunch.com/2025/07/22/vscos-iphone-camera-app-is-now-available-globally/
[2] https://9to5mac.com/2025/07/22/vsco-launches-capture-its-iphone-camera-app-with-analog-style-filters/