VOO Leads ETF Inflows with $104B, Sets Record for Second Consecutive Year

The Vanguard S&P 500 ETF (VOO) is set to go back-to-back with $100 billion in inflows for a second consecutive year, leading the World Series of ETF inflows. VOO has amassed over $360 billion in inflows since its inception in 2010 and surpassed the SPDR S&P 500 ETF Trust (SPY) earlier this year to become the largest ETF. VOO's low-cost, indexed fund structure has made it the prime choice for investors seeking broad exposure to U.S. equities.