Vomela Expands Capabilities with PFL Acquisition, Enhancing Direct Mail Automation and Printing Services

The Vomela Companies, a full-service provider of visual communications and specialty graphics, has acquired PFL, a leading direct mail automation and printing company. This strategic move enhances Vomela's national footprint and strengthens its ability to deliver data-driven, multi-channel marketing solutions. PFL helps marketers automate, personalize, and measure direct mail, and offers a range of high-quality print solutions. The acquisition expands Vomela's end-to-end direct mail campaign support and automation capabilities.

The Vomela Companies, a leading provider of visual communications and specialty graphics, has announced the acquisition of PFL, a prominent direct mail automation and printing company. This strategic move aims to enhance Vomela's national footprint and bolster its ability to deliver data-driven, multi-channel marketing solutions to clients across various industries.

PFL, based in Livingston, Montana, has been instrumental in automating, personalizing, and measuring direct mail campaigns. Its platform integrates with popular CRM and marketing automation tools, allowing for triggered mail sends based on customer behavior. The company's extensive range of high-quality print solutions, including brochures, postcards, catalogs, and Every Door Direct Mail® solutions, further strengthens its appeal.

The acquisition of PFL will enable Vomela to expand its end-to-end direct mail campaign support and automation capabilities. This includes creative strategy, production, personalization, and delivery, all of which are crucial components of effective marketing campaigns.

The deal marks the first acquisition by Vomela since The Riverside Company invested in the company in January 2025. The Riverside Company's investment supports Vomela's growth, both organically and through strategic acquisitions. The acquisition of PFL aligns with Riverside's values, as it is committed to client success and product quality.

Both companies will continue to operate under their respective brands, with PFL maintaining its Livingston facility. The combined expertise of Vomela and PFL opens new opportunities to deliver high-impact marketing programs for various verticals, including healthcare, financial services, and retail.

The acquisition is a significant milestone in Vomela's ongoing growth strategy, expanding its geographic reach and service offerings to better meet the evolving needs of brands seeking meaningful client engagement.

References:
[1] https://www.prnewswire.com/news-releases/the-vomela-companies-acquires-leading-direct-mail-automation-and-printing-company-pfl-to-expand-its-capabilities-302500776.html