Voice AI-Powered Ordering at Taco Bell Requires Clearer Use Case Scenario, Executive Says

Taco Bell's voice AI-powered ordering system needs a clearer use case scenario, according to an executive. Yum! Brands, the parent company of Taco Bell, operates and manages its own and franchised restaurants under the KFC, Taco Bell, Pizza Hut, and Habit Burger Grill brands. Net sales break down into 44% from franchises and licenses, 32% from own-managed restaurants, and 24% from other sources. The United States accounts for 58% of net sales.