voco Hotels Unveils Birdie Bean: A New Coffee Brand for Eco-Friendly Travelers

voco Hotels, part of IHG, has launched Birdie Bean, a new organic coffee brand, using beans from Pu’er, Yunnan. The brand, unveiled at the 9th Shanghai Lujiazui Coffee Festival, is committed to environmental sustainability, offering diverse experiences for travelers. The first Birdie Bean shop opened at voco Suites Shanghai Hongqiao CBD, with a focus on sustainability and connecting people through coffee, targeting young travelers.

voco Hotels, an up-and-coming brand within the IHG Premium collection, recently celebrated a significant milestone with the launch of their 100th property [1]. To commemorate this achievement, the brand unveiled Birdie Bean, an organic coffee brand that highlights their commitment to environmental sustainability and community connections.

The debut of Birdie Bean took place at the 9th Shanghai Lujiazui Coffee Festival, where attendees were treated to the unique coffee experience. The brand's first shop opened at voco Suites Shanghai Hongqiao CBD, with a focus on sustainability and a welcoming atmosphere that encourages visitors to connect over a cup of coffee.

As part of their dedication to sustainability, Birdie Bean sources its beans from Pu'er, Yunnan [2]. This region is known for its rich, robust coffee beans that have been cultivated using traditional methods for generations. By partnering with local farmers, Birdie Bean not only supports the community but also ensures the highest quality beans for their customers.

In addition to their commitment to sustainability and community, Birdie Bean offers diverse experiences for travelers. Each shop features a unique design that reflects the local culture and adds to the charm of the voco hotels. By incorporating Birdie Bean into their properties, voco continues to bring a distinctive touch to every stay.

voco's rapid growth over the past few years is a testament to their enterprise platform, which enables hotel owners to grow their businesses by tapping into IHG's extensive distribution channels and enhanced loyalty program, IHG One Rewards [1]. With a design and operational framework conducive to conversion, the brand empowers owners to maintain the unique vision and legacy of their properties while benefiting from the advantages of being part of the IHG family.

As Julie Cheesman, Head of voco hotels at IHG Hotels & Resorts, commented, "voco is an integral part of IHG's growing family of 18 brands comprising over 6,000 global hotels, and we are excited to continue expanding our reach and sharing our unique brand experience with travelers around the world" [1]. With the addition of Birdie Bean, voco hotels are not only offering exceptional accommodations but also fostering a sense of community through the shared love of coffee.

References:
[1] IHG plc. (2023, February 13). voco hotels celebrates 100 properties signed and opened globally. Retrieved from https://www.ihgplc.com/en/news-and-media/news-releases/2023/voco-hotels-celebrates-100-properties-signed-and-opened-globally
[2] IHG plc. (2023, February 13). voco Hotels' New Organic Coffee Brand, Birdie Bean, Embraces Sustainability and Community. Retrieved from https://www.ihgplc.com/en/news-and-media/press-releases/2023/voco-hotels-new-organic-coffee-brand-birdie-bean-embraces-sustainability-and-community
[3] IHG plc. (n.d.). voco Hotels. Retrieved from https://www.ihgplc.com/en/hotels/brands/voco/