Vivrelle, Revolve, and FWRD launch AI personal styling tool 'Ella'

Vivrelle, a luxury membership platform, has launched an AI personal styling tool called Ella, in partnership with retailers Revolve and FWRD. The tool provides users with outfit suggestions based on their preferences and can enhance customer experiences in the fashion industry. Ella is the second AI tool from the three companies and aims to take the stress out of packing for a vacation or everyday dressing.

Vivrelle, a luxury membership platform, has introduced an innovative AI personal styling tool called "Ella." This tool, developed in collaboration with fashion retailers Revolve and FWRD, aims to revolutionize the way customers approach their wardrobes and shopping experiences. Ella provides personalized outfit suggestions based on users' preferences, offering a seamless and efficient way to shop or rent designer clothing.

The AI tool, Ella, can suggest outfits for various occasions, such as vacations or everyday wear. It searches across the shopping platforms of Vivrelle, Revolve, and FWRD to create tailored outfit recommendations. Users can then check out their selections in one cart on Vivrelle, streamlining the shopping process. The more users interact with Ella, the better its suggestions become, adapting to individual preferences over time.

This launch is part of a broader trend in the fashion industry, which is increasingly leveraging AI technology to enhance customer experiences. Vivrelle's CEO and co-founder, Blake Geffen, expressed excitement about Ella, stating that it can take the stress out of packing for a vacation or everyday dressing. The development of Ella took about a year, demonstrating the commitment and resources invested in creating this innovative tool.

This is not Vivrelle's first foray into AI-driven fashion solutions. Earlier this year, the company launched "Complete the Look," an AI tool that offers last-minute fashion suggestions to complement what's in a customer's cart at checkout. Ella, however, takes personalization to a new level by offering comprehensive outfit recommendations across multiple retailers.

The partnership between Vivrelle, Revolve, and FWRD is significant because it represents one of the first instances of three retailers collaborating to offer a personalized AI experience. This integration of rental, resale, and retail into a single, streamlined omnichannel experience is a notable achievement in the fashion industry.

As the fashion industry continues to embrace AI technology, platforms like Vivrelle are at the forefront of innovation. By providing users with personalized and convenient shopping experiences, Vivrelle is positioning itself as a leader in the luxury membership sector.

References:
[1] https://eng.pressbee.net/show4188365.html?title=fashion-retailers-partner-to-offer-personalized-ai-styling-tool-e
[2] https://techcrunch.com/2025/09/04/fashion-retailers-partner-to-offer-personalized-ai-styling-tool-ella/