Visa Crypto Spending Jumps 525% as Digital Payments Surge

Visa's crypto card spending increased significantly in 2025, with total net spend rising by 525% compared to the previous year. This growth was driven by several crypto platforms partnering with Visa, including GnosisPay, Cypher, EtherFi, Avici Money, Exa App, and Moonwell according to reports. The EtherFi card was the top performer, with $55.4 million in total spend during the year according to data.

The surge in crypto card usage highlights the growing adoption of digital assets in everyday transactions according to industry analysis. Visa's support for stablecoins across four blockchains and its recent launch of a stablecoin advisory team indicate the company's strategic focus on expanding access to these assets as research shows. Analysts suggest that this trend confirms the transition of crypto from an experimental technology to a practical financial tool according to market experts.

Visa's latest financial data shows the company is maintaining strong performance in its core business. For the latest quarter, the company reported earnings per share of $2.98 and revenue of $10.72 billion according to financial reports. Despite a slight decline in net income from the previous quarter, the overall revenue increased by $552 million as financial statements indicate.

Why Did This Happen?

The rapid growth in crypto card spending is attributed to increased user confidence and broader acceptance of digital payments according to industry analysis. Visa's partnerships with various blockchain platforms have enabled seamless integration of crypto into existing financial infrastructure as research shows. Additionally, the rise in stablecoin usage has provided more stability and utility for consumers and merchants alike according to market data.

The EtherFi card, which accounted for the largest share of the total spend, demonstrated the potential of stablecoins in facilitating real-world transactions according to financial reports. This trend is likely to continue as more users seek convenient and secure payment methods as industry forecasts indicate.

How Did Markets React?

Visa's stock price has remained relatively stable despite the significant increase in crypto card spending according to market data. The stock closed at a slight decline during regular hours, but showed a minor uptick in after-hours trading following the earnings report. Investors are monitoring the company's guidance and future financial performance for further direction as analysts suggest.

The market's response to the growing crypto adoption is mixed. While some investors are optimistic about Visa's expansion into digital assets, others remain cautious due to regulatory uncertainties according to market sentiment analysis. The U.S. Senate Banking Committee is expected to hold a markup for the "Digital Asset and Blockchain Technology Act" in the second week of January according to legislative reports. This legislative development could influence the future of crypto regulation and market dynamics as experts predict.

What Are Analysts Watching Next?

Analysts are closely watching Visa's upcoming earnings report on January 22, 2026 according to financial calendars. The report is expected to provide more insights into the company's performance in the fourth quarter and its outlook for 2026 as industry reports indicate. Key metrics such as global payments volume, revenue, and net income will be of particular interest as analysts emphasize.

In addition to financial results, analysts are also paying attention to Visa's strategic initiatives in the stablecoin and digital asset space according to market analysis. The company's recent launch of a stablecoin advisory team and its expansion across multiple blockchains are seen as significant steps toward solidifying its position in the evolving payment ecosystem as industry experts note.

The regulatory landscape is another area of focus for analysts. The U.S. Senate's planned markup of the Digital Asset and Blockchain Technology Act could shape the future of crypto regulation and impact Visa's operations according to market forecasts. Market participants will be watching for any developments that could affect the company's strategy and growth trajectory as industry observers suggest.

Visa's continued investment in AI and digital payment technologies is also being monitored according to financial analysis. These initiatives are expected to enhance the company's capabilities and support its long-term growth in both traditional and digital payment markets as industry reports indicate.

The increasing adoption of crypto and stablecoins presents both opportunities and challenges for Visa. As the company navigates this evolving landscape, its ability to innovate and adapt will be crucial to maintaining its competitive edge according to market experts.