Viomi appoints Shila Amzah as brand ambassador in Malaysia, unveils new water purifier.

Viomi Technology has appointed Malaysian singer Shila Amzah as its brand ambassador in Malaysia. Amzah will join Viomi for a product launch event on October 30, where the company will unveil its new AI water purifier, INNO. INNO features Viomi's proprietary mineralization technology and is designed to bring a smarter and safer drinking water lifestyle to local households.

Viomi Technology Co., Ltd. (NASDAQ: VIOT), a leading provider of home water solutions, has appointed renowned Malaysian singer Shila Amzah as its brand ambassador in Malaysia. The appointment was announced on October 20, 2025, with a product launch event scheduled for October 30 in the country, according to StockTitan.

At the event, Viomi will unveil its latest innovation, the INNO AI water purifier. This new product features the company's proprietary mineralization technology, designed to bring a smarter and safer drinking water lifestyle to local households. INNO is already available for pre-sale in Malaysia, reflecting Viomi's commitment to providing high-quality, healthy water solutions, as reported by StockTitan.

The appointment of Shila Amzah as brand ambassador is part of Viomi's strategy to expand its operations into Southeast Asia. The event aims to showcase Viomi's mission of "AI for Better Water," emphasizing the company's dedication to utilizing AI technology for better water purification solutions, according to StockTitan.

Viomi's "Equipment + Consumables" business model has been instrumental in simplifying filter replacement and enhancing water quality monitoring. This model has been successful in increasing filter replacement rates and promoting a healthier lifestyle by addressing the global demand for cleaner drinking water, the StockTitan article noted.

The company operates a world-leading "Water Purifier Gigafactory," which enables it to achieve economies of scale and accelerate the global adoption of residential water filtration. This state-of-the-art facility supports continuous technological innovations, extending filter lifespan and lowering user costs, according to StockTitan.

For more information, please visit Viomi's investor relations website.