Vimeo's Q2 2025 Earnings Call: Unpacking Contradictions in Subscriber Growth, Enterprise Bookings, and Investment Strategies

Self-serve subscriber growth and retention, enterprise bookings and growth expectations, enterprise booking growth and challenges, self-serve subscriber growth and strategy, and investment strategy and allocation are the key contradictions discussed in Vimeo's latest 2025Q2 earnings call.



Bookings Growth and Strategic Initiatives:
- Vimeo reported bookings growth of 6% year-over-year in Q2 2025, marking the strongest growth since 2022.
- The increase was driven by improvements in packaging, pricing, and new product innovations, which have enhanced customer retention and satisfaction.

Self-Serve Business Recovery:
- The self-serve segment saw bookings grow by 11%, reaching levels last seen in 2021.
- This recovery was attributed to pricing and packaging changes, as well as the introduction of new product features that cater to customer demand for inspiration and improved user experience.

Vimeo Enterprise Performance:
- Vimeo Enterprise grew revenue by 25% and reached its second-highest booking level on a dollar basis.
- Growth was driven by winning competitive deals and offering solutions for video technology consolidation, as well as increased adoption of AI offerings.

Adjusted EBITDA Guidance and Efficiency:
- Vimeo raised its 2025 adjusted EBITDA guidance to approximately $35 million, up from the previous range of $25 million to $30 million.
- This increase reflects the company's improved efficiency, enabling it to achieve better margins despite a lower growth environment.

Executive Leadership and Product Roadmap:
- The appointment of specific leadership and a focus on product innovation have been key to driving improvements.
- The company is prioritizing new products, customer retention, and expansion of customer relationships to ensure sustainable growth.