Viking Announces Partnership with Focus Features' "Downton Abbey: The Grand Finale"

Viking has partnered with Focus Features and Universal Pictures to celebrate the release of Downton Abbey: The Grand Finale. The company will offer a sweepstakes for privileged access to Highclere Castle, the filming location of the series. Viking's corporate sponsorship of the MASTERPIECE series continues, and the company has launched a dedicated webpage for Highclere Castle. The partnership highlights Viking's commitment to enriching cultural programming and offering guests unique experiences.

Viking, a leading global travel company, has announced a strategic partnership with Focus Features and Universal Pictures to celebrate the highly anticipated release of Downton Abbey: The Grand Finale. This collaboration, which includes a sweepstakes offering privileged access to Highclere Castle, highlights Viking's ongoing commitment to enriching cultural programming and providing unique experiences for its guests.

The sweepstakes, running from September 12 to September 30, 2025, offers U.S. and Canadian residents the chance to win a grand prize trip for two on Viking's eight-day river voyage, Paris & the Heart of Normandy, with a three-night extension to Highclere Castle. The winner will also receive roundtrip international Business Class air for two. This initiative underscores Viking's dedication to offering its guests exclusive access to cultural treasures around the world.

Viking's longstanding relationship with Highclere Castle, the filming location of Downton Abbey, is celebrated through the launch of a dedicated webpage, www.viking.com/highclere. Since 2014, Viking has provided guests with various ways to experience life at Highclere Castle, including pre and post land extensions available on select river and ocean voyages. Additionally, the Nile River itinerary, Pharaohs & Pyramids, offers a British Collections of Ancient Egypt land extension that includes Privileged Access to archives and museum exhibits not normally accessible to the public.

Lady Carnarvon, the Countess of Carnarvon, has welcomed viewers to Highclere Castle on Viking’s award-winning enrichment channel, Viking.TV, through her series "At Home at Highclere." The close friendship between Viking and the Carnarvon family extends to the company's fleet, with Lady Carnarvon serving as the ceremonial godmother of several Viking ships.

Viking's corporate sponsorship of the MASTERPIECE series, which began in 2011, has helped establish the company as a household name. This partnership with Focus Features and Universal Pictures continues this tradition, ensuring that cultural programming remains a cornerstone of Viking's offerings.

References:

[1] https://www.businesswire.com/news/home/20250904133789/en/Viking-Announces-Partnership-with-Focus-Features-Upcoming-Film-Downton-Abbey-The-Grand-Finale
[2] https://www.nasdaq.com/press-release/viking-announces-partnership-focus-features-upcoming-film-downton-abbey-grand-finale