VideoAmp Expands Cross-Platform Planner VXP with SiriusXM Media and National CineMedia Integrations

VideoAmp expands its cross-platform planning solution VXP with first-party data integrations from SiriusXM Media and National CineMedia. The additions enable advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema environments within a unified framework. This marks the first time SiriusXM Media and NCM will be integrated into a cross-platform media planning solution like VideoAmp's, deepening its industry-leading coverage and precision.