Viant Partners with AdTegral to Democratize Programmatic Advertising for SMBs

Viant Technology and AdTegral have partnered to expand access to Viant's award-winning demand-side platform (DSP). The collaboration, aimed at small and mid-sized advertisers, offers a co-managed model with no minimum spend requirements, democratizing programmatic advertising. The partnership will provide streamlined media buying and advanced reporting capabilities, driving measurable outcomes across various platforms, including Connected TV, desktop, and mobile.

Viant Technology Inc. (NASDAQ: DSP), a leader in Connected TV (CTV) and AI-powered programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions provider. This collaboration aims to extend access to Viant's award-winning demand-side platform (DSP) to small and mid-sized advertisers, offering a co-managed model with no minimum spend requirements [1].

The partnership will enable agencies and brands to access and activate campaigns on Viant's DSP through a performance-optimized model. This marks the first certified integration of the Viant DSP into a third-party platform, unlocking expanded access to Viant's technology, scale, and performance [1]. Viant is AdTegral's exclusive DSP activation partner, selected for its leadership in CTV, AI-powered platform, and advanced reporting capabilities [1].

AdTegral's certified programmatic team, built with skilled planners and traders from the agency Aletheia, will oversee campaign lifecycle management, ensuring a seamless client experience from onboarding to optimization. The co-managed model provides advertisers with a cost-effective entry into Viant's platform, supporting advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH [1].

Viant's platform, powered by a robust identity graph, AI-driven tools, and advanced reporting solutions, represents the future of programmatic advertising. The partnership is designed to streamline media buying and democratize programmatic access for advertisers who may lack large monthly media budgets but still seek to leverage Viant's powerful DSP [1].

The collaboration will deliver value across key verticals, including retail, healthcare, and CPG, where programmatic performance, transparency, and measurement are critical. With this partnership, Viant and AdTegral set a new standard for co-managed DSP efficiency and performance [1].

Viant Technology Inc. is scheduled to participate in upcoming investor conferences, including the Benchmark Tech, Media & Telecom Conference, Piper Sandler Growth Frontiers Conference, Wolfe Research TMT Conference, and MoffettNathanson's 8th Annual Advertising Day [3].

References:
[1] https://finance.yahoo.com/news/viant-adtegral-partner-activate-smb-130300081.html
[2] https://www.stocktitan.net/news/DSP/viant-and-ad-tegral-partner-to-activate-smb-agencies-and-m217c1ey5d00.html
[3] https://www.marketscreener.com/news/viant-technology-to-participate-in-upcoming-investor-conferences-ce7c50dad98ff620