Verizon's Loyalty Discounts End on September 1: What It Means for Customers

Verizon is ending loyalty discounts on September 1, 2025, affecting customers who received emails about the change. The discounts ranged from $10 to $25 per line, based on how long customers stayed with the company. The move follows previous price hikes, and customers are concerned about the impact on their bills, which could rise by $240 to over $1,000 per year. Other wireless providers, such as AT&T and T-Mobile, have also recently raised prices.

Verizon has announced that it will remove loyalty discounts for its customers, effective September 1, 2025. This decision follows a series of recent price hikes and is expected to significantly impact customer bills. The loyalty discounts, which ranged from $10 to $25 per line, were a key factor in attracting and retaining customers [1].

Verizon customers who received emails about the change will be affected. The discounts were typically tied to the length of time a customer stayed with the company. The removal of these discounts could result in an annual increase of $240 to over $1,000, depending on the customer's plan and the number of lines [1].

The move comes amidst a broader trend of price increases in the wireless industry. Both AT&T and T-Mobile have also recently raised prices, leading many customers to consider switching carriers. Verizon's decision to end loyalty discounts is likely to exacerbate this trend, as customers may seek more affordable options elsewhere.

Verizon has cited the need to continue delivering top-tier products and services as the reason for the price increases. However, the company has faced criticism for not doing more to retain customers, as evidenced by its loss of 51,000 postpaid subscribers between April and June 2025 [2].

The removal of loyalty discounts is just one of several changes Verizon is implementing. Other price increases include a $5 increase in activation fees, a $5 monthly increase in tablet plan prices, and an increase in various administrative and regulatory charges [2]. Additionally, perks such as Apple Arcade and Google Play Pass are also being discontinued [2].

Customers who are concerned about the impact of these changes on their bills are encouraged to review their plans and consider switching to more affordable carriers. T-Mobile and AT&T are popular alternatives, and MVNOs operating on Verizon's network, such as US Mobile and Visible, are also worth considering [2].

In conclusion, Verizon's decision to end loyalty discounts is likely to have a significant impact on customer bills. While the company has cited the need to continue delivering top-tier products and services, the move is likely to exacerbate the trend of customers switching to more affordable carriers.

References:
[1] https://www.droid-life.com/2025/08/01/verizon-rips-loyalty-discounts-from-loyal-customers/
[2] https://www.androidauthority.com/verizon-cuts-loyalty-discounts-raises-fees-3583551/