Verb Commits $558M to Toncoin Treasury Amid Blockchain Strategic Shift

Verb Technology Company, Inc., a Nasdaq-listed entity, has completed a $558 million private placement, marking a strategic pivot toward blockchain-based treasury management. The funds will be allocated to establish a public treasury focused on Toncoin (TON), the native token of The Open Network, positioning Verb as one of the largest institutional holders of the asset. The move signals a growing institutional interest in blockchain and reflects confidence in the long-term utility and adoption potential of TON [1].

The private placement was oversubscribed and led by Kingsway Capital, with significant participation from major crypto firms such as Blockchain.com, Pantera, and Kraken. The company’s wholly owned subsidiary, Verb Subsidiary 3, Corp., purchased approximately $272.7 million worth of Toncoin at $1.83 per unit, below the market price. This discount is expected to generate enhanced staking yields, a key differentiator compared to other blockchain platforms [1].

Verb has plans to stake the majority of its Toncoin holdings, seeking to generate income while maintaining long-term exposure to the asset. The company’s leadership, including incoming Executive Chairman Manuel Stotz—also President of the TON Foundation—has emphasized the strategic value of TON as the native currency of Telegram’s expanding digital ecosystem. Recent developments, such as TON-based payments for ads, NFT settlements, and mini-app transactions, have created a built-in demand for the token [1].

To align with its new focus, Verb intends to rebrand as TON Strategy Co. The transformation includes a complete reshuffling of its executive team, bringing in professionals with deep institutional and blockchain expertise. Veronika Kapustina, a former senior advisor to the TON Foundation, has been appointed CEO, while Sarah Olsen, with a background in investment banking and blockchain development, will serve as CFO. Peter Smith, CEO of Blockchain.com, will join as a special advisor, further reinforcing the institutional-grade approach to the company’s new strategy [1].

The shift also includes a broad-based strategic vision to leverage blockchain not just as a speculative asset but as a core component of corporate treasury and operational infrastructure. By deploying a significant portion of its capital into Toncoin, Verb is aligning with a broader trend of institutional adoption of digital assets. The company’s SEC filing outlines the prospectus for future offerings under a $1 billion controlled equity offering agreement, giving Verb flexibility to issue various securities, including common and preferred stock, debt, warrants, and units [1].

The transaction highlights an evolving relationship between traditional financial systems and blockchain ecosystems. As Toncoin transitions from a speculative token to a strategic reserve asset, companies like Verb are playing a pivotal role in legitimizing blockchain as part of core financial infrastructure. This development could influence broader market sentiment and encourage further institutional participation in the digital asset space [1].

Verb Technology’s move underscores the increasing institutional confidence in blockchain assets and could serve as a model for how traditional firms integrate digital assets into their strategic and financial operations. The firm’s approach—centered on staking, direct exposure, and ecosystem integration—reflects a forward-looking strategy that may shape the future of institutional engagement with blockchain technologies [1].

Source: [1] Toncoin's Institutional Profile Grows With Verb’s $558m Public Treasury Commitment (https://crypto.news/toncoins-institutional-profile-grows-with-verbs-558m-public-treasury-commitment/)